Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns.

Interviews 104

Interviews Publicity Technology Social Media 104

Waxing UnLyrical

DECEMBER 14, 2016

Most companies are blind to the massive PR resource that is their workforce. You could encourage employees to share anything from blog posts to event information and job vacancies. The key is measurement. One of the biggest selling points of digital/social marketing is that it can be measured. Document your plan.

Employee 40

Employee Measurement Social Media Product Launch 40

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

5W PR

APRIL 9, 2024

This could involve security shortcomings, intellectual property theft, service disruptions, or even a poorly received product launch. Include protocols for data recovery, security updates, service restoration, and other corrective measures required depending on the situation.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. Reporters don’t know the company or product or competition nearly as well as insiders do, and their perceptions are colored by an outside lens. Let’s dig into this a bit more. And then relax.

Interviews 60

Interviews Media Training Training Trends 60

PR 20/20

NOVEMBER 29, 2022

Use the marketing game plan model featured in Chapter 10 of The Marketing Performance Blueprint to build core strength, spur growth through existing assets, connect actions to outcomes, and allocate resources based on performance. Determine budgets early in the process to build realistic marketing strategies based on available resources.

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. CMOs will place a larger focus on redirecting resources from paid to earned, which is more effective and credible.

Marketing 196

Marketing Content Marketing Data Social Media 196

Prohibition

JANUARY 14, 2022

They allow you to see what people are saying about you on social media, blogs, forums and more. There are people who are already familiar with your brand or product and have a large following of their own. You can leverage these guys not only for marketing campaigns and product launches, but also to help sway opinions during PR crises.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. If the agency doesn’t have a way to measure the success of its PR efforts, it’s hard to know if you’re getting a good return on your investment. Single PR project. No metrics or evaluation methods. Global vs local.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52