Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. A great blog post can establish trust, but is it really worth someone’s contact information? The content carries a helpful tone, breaking down complex topics into blog posts that fall under 1,000 words. Probably not.

How To 111

How To Transportation Content Marketing Healthcare 111

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. Brands spend large sums of money on content marketing.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At I push back.

Strategy 112

Strategy How To Content Marketing Analysis 112

Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? You also have to consider how social touches other aspects of your multichannel marketing plan. How will my posts result in shares, comments and other interactions?

Social Media 40

Social Media Marketing Media Nonprofit 40

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. They have been repeating a survey for years to compile their blogging statistics and rank for the keyword. By working backward from the headline, you get a sense of the market for your idea.

Survey 90

Survey How To Reddit Pitching 90

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Roughly two-thirds of marketers created more written, audio, and visual content year over year.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Buzzstream

JUNE 5, 2024

Hubspot Marketing Statistics Strategy: Gathering proprietary data to make a pitchable search-driven post (with high link intent). Let’s look at how Hubspot does this with their Marketing Statistics post. This report becomes a shareable asset, and they can pitch to get links from high-authority marketing industry sites.

Digital PR 62

Digital PR Examples Strategy Survey 62