Scott Public Relations

MARCH 4, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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Healthcare Insurance Insurance Agriculture 52

Scott Public Relations

APRIL 2, 2020

Have they thought about getting health care insurance once they are no longer your dependents? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Do they know how much it costs?

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Insurance Insurance Healthcare Technology 71

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. The very act of police force is violent.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Shift Communications

JULY 29, 2015

Additionally, the Whetlab integration for big data may already be reaping rewards; more to come in a future blog post on this! Twitter could end up being the insurance policy for social media marketers if Facebook completely takes the rug out from under our feet, from an organic reach perspective. Christopher S.

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Scott Public Relations

DECEMBER 19, 2019

The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

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Healthcare Insurance Insurance Policies 52

Scott Public Relations

MAY 13, 2019

Examine your website and social media profiles as well, paying particular attention to coordination. Using the same handle for as much social media as possible also creates a consistent image that avoids confusing anyone looking for you. Like what you’ve read?

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Insurance Insurance Healthcare Publicity 55

Scott Public Relations

DECEMBER 19, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Scott Public Relations

JANUARY 24, 2019

Google Analytics and tools that monitor social media data can help you keep track of your backlinks and connect them with your PR successes, and show you the new relationships you are cultivating. Coordinate your social media and PR strategies to take full advantage of this opportunity. Like what you’ve read?

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Scott Public Relations

OCTOBER 13, 2019

Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence of professional journalists to set the agenda. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

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Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

AUGUST 20, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Scott Public Relations

DECEMBER 13, 2018

Digital marketing is an ever-changing zone, and that means different formats perform better on different platforms—on Facebook,for example, videos perform the best. Textual material such as blogs, quick posts, and press releases work well for timely purposes, while the production effort required nudges video towards the relevant category.

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Cision

MARCH 1, 2016

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. They write: “Facebook’s IPO is a flop.” SoMe = Facebook, Twitter, YouTube. The conversation is on Facebook and Twitter, and possibly isn’t even accessible by you. Note: not everything is a crisis.

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Scott Public Relations

NOVEMBER 16, 2018

But recent events are revealing that fake news can be weaponized against far more than politics—a new analysis of social media criticism of Star Wars: The Last Jedi found that more than half of negative content came from Russian troll and bot accounts on Twitter. Like what you’ve read? The post How Important is Fake News?

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Scott Public Relations

AUGUST 27, 2019

This means that someone is less likely to share truthful information, even if they know it is the truth, if many people in their social network are saying something different—even if it is incorrect. This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms.

Insurance 45

Insurance Insurance Healthcare Communications 45

wiredPRworks

APRIL 6, 2022

Ted insures flawless audio delivery for live productions and radio broadcasts as a system engineer for teams like the Indianapolis Colts, Butler University Basketball, and Indiana University’s football and basketball teams. ” About Growing Social Now. Her podcast, Growing Social Now, launched in 2021. Growing Social Now.

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How To Engineering System Insurance 52

MaccaPR

JUNE 16, 2016

While the decision tree for these physicians wasn't suprising (proximity to the patient's home, insurance coverage, etc.), But given its highly regulated nature, healthcare offers a case study for the emerging swath of social networks that serve niche, vertical industries. The Promise of Vertical Social Networks for Marketers.

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Scott Public Relations

OCTOBER 13, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

wiredPRworks

JANUARY 13, 2022

With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. Let’s Connect! Over to you.

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Strategy Training Insurance Insurance 52

Scott Public Relations

FEBRUARY 14, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

OCTOBER 13, 2019

Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence of professional journalists to set the agenda. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

AUGUST 16, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

MAY 13, 2019

Examine your website and social media profiles as well, paying particular attention to coordination. Using the same handle for as much social media as possible also creates a consistent image that avoids confusing anyone looking for you. Like what you’ve read?

Publicity 40

Publicity Healthcare Insurance Insurance 40

Scott Public Relations

OCTOBER 13, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

AUGUST 20, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MAY 13, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

AUGUST 16, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 27, 2019

This means that someone is less likely to share truthful information, even if they know it is the truth, if many people in their social network are saying something different—even if it is incorrect. This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms.

Healthcare 40

Healthcare Insurance Insurance Communications 40

Scott Public Relations

SEPTEMBER 26, 2018

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Scott Public Relations

FEBRUARY 14, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MAY 13, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). We have to be human with our social media followers.

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Insurance Insurance Social Media Corporate 60

PR Job Coach

OCTOBER 24, 2009

Here is my guest blog at Lindsay Olson''s Blog on job hunting. Get active in your local PRSA, IABC, Social Media, Publicity Club organization or chapter of your choice. Institutionalize your network using tools like Linkedin, Facebook, Plaxo, etc. If you are there, insure it is on your terms.

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Insurance Insurance LinkedIn Google 100

Waxing UnLyrical

MAY 2, 2014

The reason we went away was the reason most blogs go away , either temporarily or permanently. Other things take priority over the time one spends blogging, tweaking, editing, linking… and when there is a team of bloggers to manage, that is a lot of time, even if one has help. Through Facebook. This is not an ode to Facebook.

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PR Job Coach

NOVEMBER 27, 2009

Start building your "social and professional" network now. As you meet people and make friends add them to your network using today''s social media tools such as Linkedin, Facebook, Plaxo, Ning, etc. Consider writing a blog about what is your passion. To be well spoken and written requires being well read.

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Training Publicity Insurance Insurance 106

ISEBOX

APRIL 13, 2016

This goes for every type of business from blogs to Pharma. In Melanie Davis’s article, How to Talk Like a Human And Why It Matters she gives a perfect example of hard-to-decode insurance language, and the translation. Speaking of humans, let’s talk about the social media aspect of your marketing efforts.

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prTini

FEBRUARY 2, 2017

Seven years ago , I wrote a blog post asking if Super Bowl ads would go social. Back then, we all wanted to know if brands would integrate a Facebook or Twitter call to action … feature user-generated content … get really fancy and promote an online contest in their TV ad. There’s no shortage of social issues.

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Brand Branding Insurance Insurance 28

PR in High Definition

OCTOBER 19, 2017

Until mid-September 2017, Facebook allowed ad buyers to target users who were interested in, or who had interacted with anti-Semitic content [1]. Why should we hold machines accountable? Above all, when you’re dealing with a machine crisis, the most important thing is to think like a human. [1] 1] [link]. [2] 2] [link]. [3] 3] [link]. [4]

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