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Tips for a Successful Product Launch

5W PR

A successful product launch is important so that a product can reach its target market and build a customer base. For a successful product launch, drafting a press release is not enough. A launch strategy is essential and given below are tips for a successful product launch.

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How to Pick the Perfect Time for Your Next Trade Show Product Launch

Beyond PR

There are advantages and disadvantages for releasing your new product announcement before, during and after the show. We’ve already explored, How to Know IF Your Product Launch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event.

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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

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Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way Around

Sword and the Script

Campaigns in B2B marketing are common around product launches, where traditionally these include basics such as: a press release announcing the new product to the market. an email about announcing the new product to customers or prospect. perhaps there is a PPC campaign supporting the white paper or product demos.

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How to Secure Top-Tier Coverage with Cortney Williams, ARPR

OnePitch

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo?

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How to Optimize Your Content Distribution Strategy with Media Monitoring

Beyond PR

Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there. Check out yesterday’s article on Cision’s blog for the 9 things you might not be doing (but should) with your media monitoring software.

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Virtual reality: the most disruptive tool for marketing and PR since social media

PR in High Definition

Product launches. Virtual reality will effectively simulate the experience of a live demo, creating a quick and painless process. Marketing and PR professionals will be able to offer both consumers and media influencers alike a first-hand look at new products and services without ever having to send a physical product sample.