Onclusive
JUNE 29, 2018
KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups on how to move at the speed of customers. KFC went through a highly publicized, somewhat bizarre crisis in the U.K.
ImPRessions - Crenshaw Communications
JANUARY 28, 2018
Ditto the national newspapers; both The Washington Post and The New York Times broke subscription records. Khosrowshahi’s blog post about the situation is a respectable first step in showing transparency, but he has a long way to go. Here’s hoping for smoother road in 2018. United Airlines. The stock price bounced back in short order.
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5W PR
APRIL 4, 2017
Talk to employees about extracurricular activities and share their stories with the local newspaper, then share those articles on social media right after it comes out as well as about a month later, and then maybe again six months later. Have free drop-off and pick-up service to a nearby amusement park or other activity.
Sword and the Script
MAY 14, 2016
Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Did you know?
Communications Conversations
AUGUST 23, 2016
Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. Just follow any trending hash tag for 10 minutes–I liken it to the old comment sections in digital newspapers (just one troll after another). Because, I’m starting to believe it might.
PR in High Definition
JULY 22, 2019
For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. Because of the inherent risks outlined above, the impact of deepfakes on how the media works could be significant.
Bad Pitch Blog
JUNE 8, 2011
When he was charged for a third bag, he decided to alert a local newspaper. But I wondered if Delta could have avoided this problem by aligning marketing more with customer service. Jet Blue is a stand out in using social media to spot customer service issues, including being stranded on the tarmac.
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