article thumbnail

11 Content Marketing Mistakes to Avoid

Cision

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

article thumbnail

Adding value is the new closing: content marketing strategies to drive sales

Prohibition

Get to know the answers to these questions, and you can adopt your content marketing approach accordingly. It is this recovery phase where digital marketers can currently add the most value through engaging, insightful and informative content marketing. What pressures are they under from their clients?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

article thumbnail

How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently - Strategy

Next up, we decided to put the same banner on our blog homepage and test out a vertical banner on the right rail of our individual article pages. Here’s a breakdown of registrants by source: That’s 630 leads from the banner ads on the homepage and blog, or 49.4 Rethinking your website real estate.

article thumbnail

The Superhero Solution PR Strategy

Doctor Spin

Derek Halpern, who wrote about marketing psychology, named this approach the superhero solution. To demonstrate its use, he identified that the most valuable real estate on a website is above the fold (i.e. Please support my blog by sharing it with other PR- and communication professionals.

article thumbnail

Essential Role of PR in Crypto & Blockchain

Victorious PR

Through press releases, media pitches, and other PR tactics, good PR agencies can help brands secure coverage in relevant industry publications, online portals, and social media platforms, thereby increasing their visibility and credibility in the market.

article thumbnail

The Difference Between Viral and Buzz Marketing

Critical Mention

Currently, he works as a real estate agent at Flatfy.ro. The post The Difference Between Viral and Buzz Marketing appeared first on Critical Mention - Media Monitoring. After all, who doesn’t want to go viral? Until next time! Critical Mention. He likes everything related to traveling and new countries. SCHEDULE A DEMO.

Viral 73