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PR and Content Marketing Insights from the Edelman Trust Barometer

Sword and the Script

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

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20 PR and Marketing Predictions for 2022

Sword and the Script

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets.

Marketing 215
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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

The study suggests announcements about financial transactions like funding or acquisitions didn’t convert. The study found online newsrooms accounted for 6% of page views and visitors spent 8% more time with the content there. c) Financial transaction releases do not underperform. Online newsrooms are highly visited.

Study 140
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Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

Sword and the Script

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Don’t dangle “exclusive” for a mediocre idea.

Survey 170
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GigaOm Crash? Houston, We Have a Bigger Problem

Flack's Revenge

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. Financial services firms worship them.

B2B 120
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Behind the Headlines with Erik Wheater

Cision

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. How has your background in journalism influenced your abilities in PR? What role does social media play in your job?

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Build or Buy an Audience? This Startup Just Bought a Media Publication

Sword and the Script

In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix. There’s a lot of noise in the market and publishing useful and relent content of uniformly high quality is hard work.