PR 20/20

AUGUST 23, 2018

As it turns out, the search engine giant has changed its algorithm to favor topic-based content , making pillar pages a requirement for content marketers who want to maintain a high SERP ranking. Pillar pages broadly cover a particular topic, and cluster content should address a specific keyword related to that topic in-depth.".

Examples 28

Examples Healthcare SEO Internal 28

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. If your content doesn’t have an evident emotion, try to narrow it down. YOUR INDUSTRY + data.

Survey 91

Survey How To Reddit Pitching 91

Contently - Strategy

JUNE 11, 2020

. ” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online?

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

. ” Good medicine, like good content , comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online?

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Stuart Bruce

OCTOBER 30, 2014

Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Contently - Strategy

DECEMBER 14, 2018

Eni, the global energy company, partnered with Contently on a video program to educate consumers who may not even know their lives are touched by the brand. Better infrastructure impacted everything from healthcare to education to job training. But the point of investing in content marketing is to hold attention, right?

Viral 100

Viral Video Strategy YouTube 100

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At

Strategy 108

Strategy How To Content Marketing Analysis 108

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. Brands spend large sums of money on content marketing.

Financial 83

Financial Industry Report Insurance 83

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88