Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. Why is this relevant to B2B marketing ?

Case Study 97

Case Study B2B Study Marketing 97

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Pitching 174

Pitching Journalism Video Advertising 174

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Today, Guest posting and guest posting sites continue to climb in popularity.

Analysis 90

Analysis SEO Guidelines Google 90

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. How do today’s PR teams keep up?

Conference 59

Conference Consumer Social Media Google 59

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. 1) Why start a business focused on B2B paid social?

B2B 79

B2B Social Media Company Marketing 79

Contently - Strategy

JUNE 11, 2020

. ” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online?

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

. ” Good medicine, like good content , comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online?

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Norton's Notes

MAY 13, 2015

I primarily help clients in three areas: corporate communications, traditional PR and digital marketing. 1030: Draft social content for a client. pm: Work on a blog post for tomorrow. Tell me one interesting fact about you that you have never revealed on your blog? And, I laugh a lot when I read his blog.

Interviews 28

Interviews SEO Blogging Writing 28

Contently - Strategy

DECEMBER 14, 2018

Better infrastructure impacted everything from healthcare to education to job training. But the point of investing in content marketing is to hold attention, right? However, for some reason, there’s a strange dissonance between how we view written content and video content.

Viral 100

Viral Video Strategy YouTube 100

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At

Strategy 108

Strategy How To Content Marketing Analysis 108

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 108

How To Transportation Content Marketing Healthcare 108

Scott Public Relations

JULY 19, 2019

If you find that even the simple metrics are dropping, conduct an audit of your content to determine where an investment is needed to improve your content marketing bottom-line. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

JULY 19, 2019

If you find that even the simple metrics are dropping, conduct an audit of your content to determine where an investment is needed to improve your content marketing bottom-line. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read? Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

JULY 12, 2019

These challenges from “ 3 approaches to revamping your content strategy ” can help set new expectations and reset your approach to content marketing. Bring your content and story work together with your public relations to build the audience you identified around the story and content you have created.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

JULY 12, 2019

These challenges from “ 3 approaches to revamping your content strategy ” can help set new expectations and reset your approach to content marketing. Bring your content and story work together with your public relations to build the audience you identified around the story and content you have created.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. Brands spend large sums of money on content marketing.

Financial 83

Financial Industry Report Insurance 83

PR 20/20

AUGUST 23, 2018

As it turns out, the search engine giant has changed its algorithm to favor topic-based content , making pillar pages a requirement for content marketers who want to maintain a high SERP ranking. Pillar pages broadly cover a particular topic, and cluster content should address a specific keyword related to that topic in-depth.".

Examples 28

Examples Healthcare SEO Internal 28

Beyond PR

APRIL 19, 2016

Thought Leadership Content: Beyond promoting blog posts, white papers, and other content marketing pieces over social media, you also need to look at how the content itself enables social sharing. Outside of my responsibilities at PR Newswire, I run a nonprofit focused on improving maternal healthcare.

Social Media 40

Social Media Marketing Media Nonprofit 40

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. If your content doesn’t have an evident emotion, try to narrow it down.

Survey 90

Survey How To Reddit Pitching 90

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Cision

JANUARY 14, 2016

A particular social network may be the mainstay of your content marketing strategy, or it may be a complementary network to promote some other medium. Instagram’s 15-second format with time-lapse feature may be a better medium for businesses that are not particularly into Twitter and Tumblr marketing. Tumblr for Marketing.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Stuart Bruce

OCTOBER 30, 2014

Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing. We can publish our own content without the need for an intermediary or filter that is mainstream media.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Communications Conversations

OCTOBER 8, 2020

Now, I don’t usually talk politics on this blog (or on social, for that matter). Content marketing expert, Kristina Halvorson tweeted this a couple weeks ago. I would use this opportunity to talk about the importance of healthcare, and what people stand to lose if the ACA is overturned.

Healthcare 148

Healthcare Course Strategy Communications 148