Onclusive

DECEMBER 6, 2019

The International Association for Measurement and Evaluation of Communication hosts a global summit where thought leaders speak, prestigious PR awards are presented, and you can hear case-study experience from visionary companies and businesses like yours. Content Marketing World. Arthur Page Society Annual Conference.

Conference 329

Conference Marketing Case Study Measurement 329

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!). People who are very active in marketing in their niche and that work for (or run) a company of similar size to your own.

Content Marketing 134

Content Marketing Marketing How To Resources 134

5W PR

MARCH 26, 2024

Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness. Content marketing Complement the PR efforts with a strong content marketing strategy. Opt for clear, concise language that gets the essence of the tech across without compromising accuracy.

B2B 78

B2B Strategy Communications Case Study 78

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). The blog post had 150+ comments last time I checked (when was the last time ANY blog post had 150+ comments?!?!?!),

Content Marketing 60

Content Marketing Marketing Case Study Creativity 60

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Contently - Strategy

MAY 8, 2019

Now, marketing and sales are supposed to collaborate and complement each other like Holmes and Watson. Marketing builds awareness (Watson even blogs in the BBC reboot) and gathers intel, then sales takes over to close the case. Marketers can’t assume that sellers will know where all relevant content lives.

Content Marketing 92

Content Marketing Marketing Case Study Education 92

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. But owned media — blogs, tip sheets, case studies, webinars, etc. [By Lisa Davis].

Infographics 100

Infographics Survey Content Marketing Marketing 100

Polaris

DECEMBER 10, 2014

It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. When I informed one of my marketing colleagues, Randy Milanovic , of the move, I was surprised to hear he was against it. I’d rather have blog subscribers.”. I know this firsthand.

Blogging 183

Blogging Comparison eBook Case Study 183

PRSay

MAY 10, 2022

DON’T lead with the features: Find all of our client case studies in this file. DO lead with the benefits: Inspire your prospects, build your credibility and win customers over with this file of client case studies. Next time you write a press release, blog post or content-marketing piece, put the reader first.

Case Study 180

Case Study Training Writing Storytelling 180

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. How can marketing and PR jointly contribute to business goals? On the flipside, you can also repurpose existing marketing content into PR content to increase exposure for your brand.

Strategy 195

Strategy Marketing Measurement eBook 195

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Trends Report B2C 45

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on HubSpot An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.

Media 100

Media Pinterest LinkedIn Case Study 100

Sword and the Script

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Keep your content marketing separate and distinct. It’s about your audience.

Government 136

Government Survey Ethics Media 136

Barokas

MAY 31, 2019

Content must be on-brand and consistent, without being overtly promotional or repetitive. Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

SEPTEMBER 20, 2016

The important lesson here is that context matters in content marketing. Studies show that people share things on social media simply because they feel it will make them look cool. To that end, the average citizen isn’t going to fact check or even apply critical thinking to the content they share.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Sword and the Script

MARCH 28, 2017

A simple way to do this is to request an interview for a corporate blog. The operative phrases here is interview for a blog post – not a media interview. It works as an on-ramp for formal case studies too. It’s a classic example of why content marketing and public relations need each other. Talk to Us!

B2B 60

B2B Blogging How To Media 60

Barokas

SEPTEMBER 12, 2019

Who knew that last night’s take out containers could inspire a blog post? . In content marketing, it pays to go (ever)green. Creating just one piece of good content takes significant time, money and mindshare. Invest more in high performing and engaging content and platforms. Incorporate the data into a case study.

Strategy 84

Strategy Case Study Energy Banking 84

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. What Is AI for Content Marketing?

Content Marketing 40

Content Marketing Company System Marketing 40

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. How AI will impact the role of PR and content marketing professionals. How AI is already impacting the PR industry.

Case Study 170

Case Study Engineering Measurement Big Data 170

Contently - Strategy

FEBRUARY 14, 2023

And in the same report, 95 percent of Fortune 500 companies cited poor content data quality as having a negative impact on their business. How can content marketers use intent to improve content and rank first? Get that right, and watch your content rise. Think about how people search. Stay informed!

Google 123

Google Engineering SEO Writing 123

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Marketing content should be a key component in our ideation processes — especially during quiet periods. . With that in mind here is a refresher on ways that PR teams can use content marketing assets to drive PR results and ideas. Case studies. Data and research. They can also be a key PR asset.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. 5 Steps to a Performance-Driven Content Marketing Strategy. Don’t believe me? Train your team.

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. Of course, it wasn’t.

Content Marketing 180

Content Marketing B2B Marketing How To 180

Doctor Spin

APRIL 6, 2023

Here goes: Table of Contents What Is a Superhero Solution? Superhero Solution Case Study: Inbox Zero The Challenges of Devising a Superhero Solution PR Resource: How To Write a 1-Page Strategy What Is a Superhero Solution? Please support my blog by sharing it with other PR- and communication professionals.

Strategy 52

Strategy Real Estate Case Study System 52

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Influencer marketing. Website Content/Content Marketing. Influencers can come in many forms including bloggers, social media influencers, or vloggers.

Digital PR 62

Digital PR Strategy How To Marketing 62

Critical Mention

SEPTEMBER 24, 2019

Define your ideal buyer and then see who’s engaging with your organization and how they are interacting with your ads, social media and website content. For example, if you run marketing for a PR firm and see that client testimonials and case studies are receiving the most clicks, you should focus on enhancing those practices.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Marketing can piggyback off that media coverage to make more strategic media buys while crafting related owned media assets (like ebooks or case studies).

Marketing 68

Marketing SEO Guidelines eBook 68

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

Presspage

AUGUST 7, 2018

It combines content marketing strategy, brand journalism, and public relations efforts to consistently tell the story of the brand through imagery and content across multiple platforms. This can be achieved through published case studies, videos with actual clients, and how-to guides from the brand on its products and services.

Case Study 97

Case Study Storytelling Study Social Media 97

5W PR

SEPTEMBER 23, 2019

We’ve written before about the idea of tailoring a brand’s content marketing strategy to the platform the content will be published on. But what about the type of content, not just the message and appearance? This idea should factor into the creation of a content marketing strategy that will perform well.

Strategy 83

Strategy Case Study Reputation Content Marketing 83

PR 20/20

JANUARY 9, 2023

Informational content that requires low commitment from the buyer works best during the awareness stage. Blog posts, social media shares, white papers, ebooks, and videos. Note: It’s important to inform buyers of all solutions in the market, not just yours. Subscribe for more marketing insights. Did you find this helpful?

Comparison 87

Comparison Resources eBook Case Study 87

Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. Some are straight blog posts from SF leaders. And, there’s a lot to be said for rock-solid execution in today’s content marketing environment.

Journalism 148

Journalism Brand Branding Interviews 148