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New book: AI tools for public relations

Wadds Inc.

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. Buy the book It is organised into three intuitive sections.

Tools 52
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From Crisis Point to Turning Point

Maxim Behar

“The Global PR Revolution” is delving into ethics, morality, accuracy, and transparency — but the fact is that the gist of our job has always been to tell the truth, and this is what we’ve been doing in our everyday lives. The book is available on Amazon.com and BeharBooks.com.

Crisis 64
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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency.

Corporate 272
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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. A mixed legacy.

Corporate 156
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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Vuelio named this blog the best PR and communications blog in 2019. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. She always improves my work.

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10 Tips to Become More Likeable

Cision

Buy lunch for a friend - In their book Happy Money: The Science of Smarter Spending , behavioral researchers Elizabeth Dunn and Michael Norton write that spending money on others makes us much happier than spending it on ourselves. “It is the unspoken ethic of all magicians to not reveal their secrets.” Self-disclosure.

Study 120
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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

But that’s a talent supply issue for a different blog post. For example, law firms used to hire armies of associates to read over boxes of documents – think about the boxes of documents that go into a big case – with highlighters to call out the important parts. Big PR agencies do the same thing.

Agency 97