Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Rather, AI will be used to create a lot of filler and SEO bait. Be careful whose advice you buy, but be patient with those who supply it. Baz Luhrmann, The Sunscreen Song, 1998. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Sword and the Script

DECEMBER 26, 2017

Search marketing and SEO statistics. 1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. 92% of the top-performing B2B content marketing programs say they are focused on building audiences.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. Social media. Earned media. Owned media. Paid media. ?. Machine-Generated Transcript. [00:00:01] 00:00:01] Facebook is taking your brand to the woodshed.

Facebook 116

Facebook Video Brand Branding 116

Sword and the Script

DECEMBER 10, 2019

Predictions reflect facts, experience, and often a bit of hope for the future. Even pessimistic predictions are hopeful. It’s as if by saying it out loud, we’ll ward off an undesirable outcome. As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. A fast paced event with four inspiring speakers and a lively audience.

Google 119

Google Data Government Social Media 119

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. Based on the title of this post, you know how: Podcasts. It’s the golden age of podcasts. And there’s a podcast for everything.

Marketing 74

Marketing Conference Content Marketing Agency 74

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Here we go…20 insightful PR and marketing predictions for 2018 follows below. In 2018 it will become even more about the customer experience. 1) Pay to play gains prominence.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JUNE 11, 2021

But along the way, there was an incredible amount of trial and error as I figured out how to launch a product, think about SEO, find the right distribution channels, and much more. Those experiences came in handy when I started Remote Tools , an online community for remote workers. I got lucky when I launched Remote Tools in 2018.

Marketing 106

Marketing SEO Reddit Viral 106

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. 3) Emotional connection with customers. “I

Social Media 91

Social Media Marketing Media Creativity 91