Prohibition

JANUARY 30, 2024

We have previously written a blog all about Advantage+ and how it can help your campaigns. The expansion comes as an assurance to advertisers as DoubleVerify’s services now extend to Facebook and Instagram Feeds and Reels. The update is said to include revisions and changes to campaign performance.

Advertising 62

Advertising Advertising LinkedIn Video 62

5W PR

DECEMBER 29, 2021

In the last few years, many companies have focused all of their PR and marketing efforts on Instagram because of the platform’s fast rate of growth. Additionally, companies also benefited from a high return on investment (ROI) from Instagram. TikTok Marketing. Social Media E-Commerce.

Social Media 60

Social Media Trends Media Instagram 60

Prohibition

SEPTEMBER 30, 2023

In recent years, the rise of UGC creation has become very apparent, particularly on video platforms like TikTok, Instagram reels and stories – making it a key marketing tool used by brands in all sectors. Like this blog? This is where the golden opportunity for your business lies.

B2C 62

B2C Video Social Media B2B 62

Prohibition

NOVEMBER 17, 2023

Examples of visual consistency include sticking to the same fonts, imagery, and graphics style (whether that’s bright and colourful, minimalist or retro, or whatever aligns most to your brand), ensuring your brand logo is utilised when appropriate and having an aesthetically pleasing Instagram feed.

Social Media 62

Social Media Media B2C Instagram 62

Mindful Marketing

DECEMBER 20, 2023

He could tell his coworkers that it's unethical to deceive and that creating fake customers would represent that very infraction. So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” ” The inquiry wasn’t entirely unexpected.

Ethics 94

Ethics Marketing Sports Education 94

NewsWhip

FEBRUARY 28, 2022

We looked at different influencers on TikTok to see how they use the app, and what can be said from their engagement on other social platforms. . views, but also post sponsored content that receives a similar amount of attention, like modeling shoes for her Puma partnership, or showing her audience how to use a mediation app.

Banking 97

Banking Brand Branding Instagram 97

PR 20/20

OCTOBER 19, 2021

And yes, I have started posting Tik-Toks of the week on our team’s Slack channel because I need everyone to understand how truly life-changing this app is*. *I I am fully aware of how Gen-Z this makes me sound. TikTok, Instagram reels, etc.). So, how does a marketer thrive in this constantly changing world?

Video 58

Video Instagram YouTube Creativity 58

PR 20/20

OCTOBER 19, 2021

And yes, I have started posting TikToks of the week on our team’s Slack channel because I need everyone to understand how truly life-changing this app is*. *I I am fully aware of how Gen-Z this makes me sound. TikTok, Instagram reels, etc.). So, how does a marketer thrive in this constantly changing world?

Video 52

Video Instagram YouTube Creativity 52

MaccaPR

JANUARY 28, 2022

Now you too can enjoy this 45-minute Sharper Angle video workshop, “Beyond Instagram, YouTube, Twitter, LinkedIn, Pinterest and Facebook: Setting Your Brand Up for Social Media Success in 2022.” We’re leveraging our Noomer data about what our members have accomplished to create content that adds value to our community.

Social Media 62

Social Media Marketing Media Instagram 62

Prohibition

MAY 10, 2023

It refers to any content created by users themselves, rather than by a brand or business. Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts.

Social Media 62

Social Media Strategy Media B2C 62

PR in High Definition

JANUARY 16, 2019

Open Instagram and go through the first 10 posts. How many of them are people you know and how many are brands, influencers, ads or celebrities? For some this realisation is old news, but recently I’ve become increasingly aware of just how much social media content I consume isn’t actually from my friends and family.

Instagram 67

Instagram Ethics YouTube Social Media 67

MaccaPR

OCTOBER 10, 2022

Marketers understand that consumer use of social media serves as a glimpse into one’s personal ‘highlight reel’ —capturing only the most perfect moments, projects, and achievements like weddings, recipes, and vacations. See above for a screenshot taken from Lolo Jone’s Instagram, where she details her struggles with IVF.

Conference 62

Conference Marketing Instagram YouTube 62

5W PR

DECEMBER 23, 2022

This continues to be evident on Instagram, where companies can share in-feed posts, stories or Reels to great effect. Here, we explore how companies can effectively connect with target audiences on Instagram. One of the best product updates for companies that Instagram has rolled out in recent years is shoppable content.

Instagram 78

Instagram Infographics Trends Software 78

Prohibition

OCTOBER 12, 2023

In our recent blog post, we look at what user generated content was and the benefits of it, which you can find here: Revolutionise your Online Presence with User-Generated Content In this blog, we’ll be diving a bit deeper into UGC, shining a spotlight on how you can maximise it for your brand.

How To 62

How To Guidelines Social Media B2C 62

5W PR

NOVEMBER 21, 2023

To make the most of it, developers and enthusiasts have created an assortment of ChatGPT plugins. Prompt Perfect is an invaluable extension that empowers users to create precise prompts for their AI chatbot interactions. Show Me For those who need to create diagrams in real time, Show Me is a handy plugin.

Travel 78

Travel Hotels Infographics YouTube 78

Prohibition

NOVEMBER 7, 2023

Use a mixture of imagery, video/reels, designed assets and user-generated content (UGC) – this is where working with social media experts can really help your brand to stand out. Meta Ads Manager is also the most effective place to be boosting your Facebook and Instagram posts. What to Avoid: Don’t over-polish your feed.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse. Indeed, my own predictions are at the very bottom. Christine Moorman | Duke University.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Deirdre Breakenridge

APRIL 5, 2019

But, with a noisy communication landscape, does communication from businesses professionals, who speak on behalf of their organizations, reach the public in a “do good” manner; in a way that instills trust, expresses kindness, and creates opportunities to build relationships? Of course, there’s a highlight reel on social media.

Infographics 266

Infographics Communications Leadership Social Media 266

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Beyond PR

SEPTEMBER 27, 2016

Twitter, Instagram, Facebook, and LinkedIn easily lend themselves to trade show chatter—and event-goers are always paying attention to show buzz. Similarly, Instagram can help you engage in conversations at events, while showcasing the fun, personal side of your brand. Links back to your event press kit, company blog, etc.

Social Media 40

Social Media Trade Shows How To Media 40

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Prohibition

APRIL 13, 2023

Creating videos takes time, effort, and money. One advantage of turning videos into podcasts is that you can use the content to create varied types of podcasts. Alternatively, you can use the content to create a new podcast series with a completely different focus. So why let all that hard work go to waste?

Video 62

Video Infographics Social Media Instagram 62

Prohibition

DECEMBER 19, 2023

Meta previews new generative AI tools With the introduction of AI tools being one of the key trends we expect to see continue into 2024, it is no surprise that Meta is previewing new generative AI tools to help create video and images based on text prompts. These should help with adding an extra piece of creativity to upcoming campaigns.

Advertising 62

Advertising Advertising Social Media Tools 62

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. So, based on everything we’ve seen this year — and with a little help from NewsWhip Spike — here are our content team’s predictions for 2024.

Trends 78

Trends Social Media Community Viral 78