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B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67
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Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

As one of the first 10 hires at Dollar Shave Club, Cassie spent 5+ years building Dollar Shave Club’s brand, launching grooming products, and leading comms initiatives. She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. Thanks for the time!

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Straight From INBOUND: 8 Tactics to Make People Open Your Emails

PR 20/20

And thanks to a high-energy, rapid-fire session from Jay Schwedelson , I can share some actionable tips about how to get people to actually open those marketing emails. How to Get People to Open Your Marketing Emails. This list is accurate today , the day I’m publishing this blog post, but it will change in the coming months.

B2C 52
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Straight From INBOUND: 8 Tactics to Make People Open Your Emails

PR 20/20

And thanks to a high-energy, rapid-fire session from Jay Schwedelson , I can share some actionable tips about how to get people to actually open those marketing emails. How to Get People to Open Your Marketing Emails. This list is accurate today , the day I’m publishing this blog post, but it will change in the coming months.

B2C 52
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5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

Media references tend to take a back seat to the mad pace that is often B2B marketing. A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. 1) Soft interviews on your company blog. Media references are hard for several reasons.

B2B 77
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How to Secure Top-Tier Coverage with Cortney Williams, ARPR

OnePitch

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. News & World Report.

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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Thanks BuzzSumo :) 4. Here ex-PR consultant and CoverageBook team member Laura Joint shares her best tips in how to ace your first meeting.

Tools 136