PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients.

Marketing 59

Marketing Data Technology Analytics 59

Flack's Revenge

AUGUST 9, 2016

The meetup was about Data Science in the Newsroom. Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation. Geetu wondered if they could mine data to spot the ones that have “legs” beyond early popularity.

Viral 120

Viral Data Web Trends 120

NewsWhip

JULY 29, 2021

Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Although Brian Mossop has a background in biomedical engineering and neuroscience, Brian currently leads a marketing and communications intelligence team to supply data-driven insights to some of the world’s leading brands.

Brand 78

Brand Branding Marketing Data 78

Flack's Revenge

AUGUST 23, 2016

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. I am a big fan of podcasts, and like listening to them while jogging. The Music and Branding Connection. I’m also a music lover. Absolutely.

Brand 120

Brand Branding Big Data Technology 120

PRSay

JANUARY 3, 2018

Writing and presentation development will still be strongly emphasized, but successful PR practitioners of the future must also be adept at business, content creation, environmental scanning, managing people, ethics, purpose-driven corporate social responsibility, stakeholder engagement and interpreting data and analytics.

Publicity 167

Publicity Social Media Television Measurement 167

Cision

MAY 5, 2016

By staying on top of trends, doing your homework and connecting the dots, you gain a better understanding of where your audience is getting their information throughout the day, so you can tap into that market and give consumers what they want, where they are looking for it. It’s no secret digital has changed the way we communicate.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? With more data than ever also brings more access to insights than ever. business objectives).

Analytics 170

Analytics Measurement Data Technology 170

Critical Mention

SEPTEMBER 9, 2018

Video marketing is a primary example: a whopping 85% of companies regard video as part of their marketing strategy. PRSA not only gathered this data but is going to use as the foundation for its conference. Internationally Renowned Marketing Expert. Millennial Marketing Expert. Digital Marketing Pioneer.

Conference 66

Conference Crisis Management Survey Big Data 66

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. According to Forbes , businesses with data-driven practices are almost three times more likely to see revenues increase than industry peers. Journalists and reporters crave data that they can use to report on your industry or trends at large.

Data 106

Data Meeting Measurement Guidelines 106

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. If you include numbers—such as time or money saved—or data that backs up your claims (e.g. “99 Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. She is currently a columnist for Mashable, Inc.,

Creativity 100

Creativity Pitching Writing Conference 100

Shift Communications

OCTOBER 31, 2016

Let’s look at a few key trends from the event for PR professionals. If cognitive computing is the future of PR, data storytelling is the foundation on which cognitive computing is built – the story in our data. At World of Watson, one of the major trends in analytics tools is using data to tell better stories.

Analytics 60

Analytics Data Analysis Technology 60

Solo PR Pro

JUNE 12, 2018

Data is worth money and in the quest for funding, scientific rigor (and ethical considerations) may fall by the wayside. In recent weeks, we have been flooded with notices regarding new privacy policies and information about how our data is used. This fully extends to the development and application of data.

Privacy 40

Privacy Data Ethics Policies 40

Mindful Marketing

JULY 15, 2015

But the truth is that it has always been measureable to some extent; it’s just easier than ever today with our access to big data, affordable tools and insightful analytics. One of the biggest complaints from journalists is that PR executives don’t actually read what a journalist writes. Earned Media Still Matters – A Lot.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52