Critical Mention

FEBRUARY 22, 2019

AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Quantification of communications results continues to get more sophisticated and more accurate daily.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change.

Conference 66

Conference Crisis Management Survey Big Data 66

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Where are PR’s scalable technologies of persuasion? Other forms of marketing communications have been automated and scale very well. Programmatic advertising is machine-to-machine communication.

Advertising 60

Advertising Advertising SEO Software 60

Sword and the Script

AUGUST 19, 2017

Yet on the other, businesses want more CMO creativity , personalization, and customer engagement, which are things that are hard to scale successfully. We like to debate the knobs and dials of communication, but do not have a clear strategy for our brands first.”. Can your agency bring big ideas and execute? ” Hear!

Leadership 62

Leadership Study Analytics Survey 62

Waxing UnLyrical

AUGUST 14, 2013

The cloud has changed everything, far more than merely how we communicate. However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. Communication Guest Posts Media Public Relations big data cloud computing cya dropbox ECM electronic content management google drive government press agent'

Big Data 81

Big Data Government Local Data 81

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. So, what if you could gain access to technologies that would make your day to day better? AI-powered technology is in its infancy. Marketing AI technologies are no different.

Marketing 59

Marketing Data Technology Analytics 59

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett. It’s not a one-size fits all approach.

Creativity 100

Creativity Pitching Writing Conference 100

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. One of the most important public relations elements is communicating with media outlets as well as journalists. Remote Work.

Trends 88

Trends Data SEO Consumer 88

Journalistics

MARCH 15, 2015

It’s an exciting time to work at the intersection of marketing, technology and communications. Big Data – well, “big data” is here to stay in our marketing vocabulary. Perhaps with a larger community, the app could have some legs. By and large, I think this is a great thing.

Trends 56

Trends Big Data Mobile Conference 56

NewsWhip

JULY 29, 2021

Although Brian Mossop has a background in biomedical engineering and neuroscience, Brian currently leads a marketing and communications intelligence team to supply data-driven insights to some of the world’s leading brands. The importance of data for clients | Jump to text. Incorporating emergent data | Jump to text.

Brand 78

Brand Branding Marketing Data 78

Sword and the Script

JUNE 3, 2017

For the most marketers or communicators, this is a simple fact of modern maturity. It was a revival rendered through creative destruction – a rebirth of the technology sector not unlike the first harvest after a massive wildfire. brought new vehicles of communication. The “Twilight of web 2.0”

Web 69

Web Content Marketing Technology Creativity 69

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52