The Big Data Opportunity for Communicators

Cision

Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Google uses big data to show you as many useful ads as possible when you search for things online.

How to Improve B2B Blogging In the Era of Big Data

B2B PR Sense

How can big data boost your B2B blogging efforts? Many predict that big data will become as integral to PR as social media -- practically necessary for success. The strategic advantage you gain from big data has huge potential for B2B PR.

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PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

PR Expanded

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Knowing that communication has no borders and boundaries. Just keep your eye on data.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Digital is the driver, but: Advertisers today must focus heavily on tracking and leveraging communicative behaviours. Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Digital is the driver, but: Advertisers today must focus heavily on tracking and leveraging communicative behaviours. Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Digital is the driver, but: Advertisers today must focus heavily on tracking and leveraging communicative behaviours. Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production.

Data-driven Storytelling with Matthew Lynley

The Hoffman Agency

Data!’ According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? What’s the appeal of data?”.

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Lots of resources are out there to guide us on our creative journeys.

Tool of the Month – OpenRefine

PR in High Definition

One of the most tedious jobs in the creative industry has got to be data crunching tasks, especially when the data you’re working with is all over the place. OpenRefine can also transform the format of the data. So, if you were looking at a set of data in a list and you wanted it in table, OpenRefine can do that for you too. Data cleansing has never been so easy! The post Tool of the Month – OpenRefine appeared first on Firefly Communications.

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ECM in the Cloud: A “CYA” for Press Agents

Waxing UnLyrical

The cloud has changed everything, far more than merely how we communicate. However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. The result is a fast initial upload and a subsequent cache of secure, organized data.

Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian.

PR and Communications Resolutions for 2017

Media Bullseye

The PR and communications industries are going to continue to change and evolve at a rapid pace, particularly as new technologies change the ways in which we all live and work. Get comfortable with big data. PR and communications measurement continues to be a challenge for many.

Communicators shine spotlight on value in preserving data

Media Bullseye

Recently, Media Bullseye published an article on big data , its availability, and how it can be used to benefit PR. Big data and access to it has also made news on a larger scale in the months following the US presidential election. Data-Driven PR Public Relations Featur

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The top three lessons PR learned in 2019

Agility PR Solutions

As we enter a new decade, many communicators and creative professionals are excited to look ahead to what is to come.

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” “Creative and PR go hand in hand.

Getting more specific with your PR measurement

PR Daily

What data are most valuable? In addition, we can now tether outcomes and endpoints to our communications programs with measurement technologies and data science capabilities that far exceed where they were in 2015.”. Accessing the power of data.

Media Mix Modeling – A Fresh Approach

Onclusive

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. MMM vs. Data Driven Attribution.

Media Mix Modeling – A Fresh Approach

Onclusive

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. MMM vs. Data Driven Attribution.

Media Mix Modeling – A Fresh Approach

Onclusive

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. MMM vs. Data Driven Attribution.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

As we in communications and marketing look ahead to 2020, what can we expect? Twenty influencers shared their thoughts about this question: “What lies ahead for communicators in 2020?” But former journalists will wonder what the big deal is. Jonathan Kranz, Kranz Communications.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Good morning, PR pros: Today’s technology trends call for particular skills, and communicators who embrace them are head and shoulders above the competition. Such so-called soft skills include critical thinking, creativity, and problem solving , noted Ang.

How AI Will Be a PR Pro’s Dream Come True

Onclusive

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting.

Turning Hand-Me-Downs into Healthcare Hits

Shift Communications

For example, big data. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage. Data Healthcare Influence Leadership Learning Media Tools

Why We’re Looking Forward to PRSA’s Conference This October

Critical Mention

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. PRSA not only gathered this data but is going to use as the foundation for its conference.

Spotify powers marketing campaign with funny user data

PR Daily

Spotify has tapped into its customer data to create a clever end-of-year campaign. JUST ANNOUNCED: The 2017 Social Media Conference for PR, Marketing and Corporate Communicators at Disney World. For us, data inspires and gives an insight into the emotion that people are expressing.

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Not another PR trends piece…

Wildfire

A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. At the event, marketers, advertisers and PR professionals analysed the most award-winning campaigns from Cannes Lions 2018, and put forward their predictions for the top trends that are set to shape creative marketing in 2019. Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”.

PR Campaigns Still Need People

5W PR

These days, in many media circles, you can’t throw a rock without hitting someone talking about data analytics. Buzzwords like “ measurable metrics ” and “big data” are everywhere. AI is not yet good enough at parsing very important qualitative factors in data analysis.

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How AI is Changing the Face of Marketing

Critical Mention

But with the growth of AI, marketers can now create more data-driven campaigns. Companies are becoming increasingly better at accumulating as much information as they can and utilizing AI to help synthesize that data into actionable intelligence. Creative skills (26%).

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How PR pros must adapt to new technologies

PR Daily

Industry practitioners looking to advance must be fluent with the latest technology, from social media to data and analytics. Being a savvy social media user isn’t a bonus; it’s an essential asset for the modern communicator. Communicators are not just pushing buttons online.

Turning Hand-Me-Downs into Healthcare Hits

Shift Communications

For example, big data. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage. Retail, finance and even the food and beverage industries have been analyzing big data for years to target and influence consumers to perform certain behaviors. Not surprisingly, healthcare is finally working its way into the big data conversation.

Behind the Headlines With Peter Shafer

Cision

Is your brand communication sparking conversations…or falling on deaf ears? In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts.

Little book for the big PR

Maxim Behar's Blog

I and my amazing team at M3 Communications Group, Inc. When you ask yourself how the big PR can be summarised in only 10 core rules, the response is always short and clear - in the modern world everything small is BIG. It is a mission – responsible, creative and noble.

Why PR pros should embrace data

PR Daily

Related: Without Good Analysis, Big Data Is Just a Big Trash Dump. The development of the Barcelona Principles is a good starting point, but traditional PR must become more data focused to yield better results and compete against other marketing disciplines.

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Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process. The onus is very much now on the individual to learn and upskill into data, AI and machine learning.

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Measuring PR in metrics your leaders will understand

PR Daily

Public relations pros tend to be right-brain types, eager to apply their creativity to a campaign, says the chief executive of Ketchum Global Research & Analytics. The speech can be viewed free courtesy of Nasdaq Media Intelligence and Ragan Communications. David B.

How technology buzzwords are drowning your brand

PR Daily

Cut through the clutter with creative corporate writing.]. In the early 2000s, you couldn’t go a minute without hearing about “Web 2.0”; or even just a few years ago when “big data” was referenced so often it led to a call to stop using the term.

4 tech trends that are transforming PR

PR Daily

Over 85 percent of PR professionals expect their focus on technology will increase significantly over the next five years, according to a research study conducted by Mynewsdesk and Berghs School of Communication. Here are four technology trends transforming PR and communications in 2017: 1.

Twilight of Web 2.0: An Era that Changed Marcom Forever [UML]

Sword and the Script

For the most marketers or communicators, this is a simple fact of modern maturity. It was a revival rendered through creative destruction – a rebirth of the technology sector not unlike the first harvest after a massive wildfire. brought new vehicles of communication.

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Why PR hasn’t been automated yet

Shift Communications

Other forms of marketing communications have been automated and scale very well. Programmatic advertising is machine-to-machine communication. SEO is machine-to-machine communication as well.

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Why marketers shouldn't over rely on data

PR Daily

Data, big data, data decisions. The data discussion has been so big that there’s often room for nothing else when it comes to digital and social media strategy. I’m not debating the validity of data. However, we may rely on data too much.

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