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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. The challenge that any new technology faces is explaining the full implications of its tech once unleashed. As disruptive technologies aim to overturn the status quo, they often challenge entrenched systems.

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Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

Onclusive

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. Since then I’ve worked on boards and as an advisor to a lot of companies that are about technology empowering marketers through technology.

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A PR Pro’s Letter to Santa Claus

ImPRessions - Crenshaw Communications

We’re banking on a boost from Santa (and some creative tactics) to help our team achieve a healthy increase in engagement or followers for our social accounts. As any good PR person knows, it can help establish credibility for a C-level executive among industry peers and be part of an effective thought leadership campaign.

Banking 310
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What Shadow Banking Means for Your Financial Services PR Program

Shift Communications

The Rise of Shadow Banking. As expected, the “big” banks offer something in all of these areas. According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. What does Shadow Banking mean for a financial PR program?

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The Insider’s Guide to Generative AI

Stern + Associates

This transformative technology is already impacting industries around the world. They unpack the trends while cutting through the hype with their accessible frameworks and scalable strategies for approaching this disruptive technology. From Hollywood writers to U.S.

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How to Speed Up Your Content Review Process & Master Marketing Compliance

Contently - Strategy

“Investment banking is just glorified content marketing.” In banking, you’re selling your unique insights. The investment bank had 96 of the top 100 B2B pieces of content in our analysis. For instance, the online bank Ally quickly analyzed how vaccine trial updates were affecting S&P 500 growth.

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Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

That’s mostly due to the prevalence of high-growth technology players , who move fast and are extraordinarily collaborative as clients. Industry thought leadership is a differentiator. But in a specialized vertical like business banking or HR software, a trade testimonial offers extra credibility.

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