Cision
JUNE 2, 2015
Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.
Contently - Strategy
SEPTEMBER 21, 2021
I’ve been relentlessly bullish on educational courses as the future of content marketing. You want guidance from advisors at a successful bank or the thought leaders at a B2B tech company in your field. Social impact storytelling drives purchase consideration. honeybees on top of the Bank of America building.
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Frederik Vincx
JULY 25, 2023
Clientele includes heavyweights such as Audi, Axa Bank, Danone, IKEA, Samsung. Lead product design and marketing. And later creating an inbound sales engine via content marketing and conversion optimization. Our clients have testified to the increased efficiency and enhanced storytelling ability that our toolkit provides.
Contently - Strategy
FEBRUARY 9, 2021
Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.
Contently - Strategy
JULY 21, 2021
I regularly attended meetups, speaking gigs, happy hours, conferences, meetings, book signings, customer events, and workshops that brought me together with the marketers and creatives I write for. Often with a drink that had a lime in it, which always brings good storytelling vibes.) Pictured: The Before Times.
Sword and the Script
DECEMBER 21, 2021
“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media . The content they produce must be neutral, helpful and authoritative in nature – like that which PR has mastered for contributed articles for ages.
ImPRessions - Crenshaw Communications
AUGUST 21, 2018
Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Every major trend in tech PR revolves around the collection and application of data, from cyber-security to account-based marketing (ABM).
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