Banking, Branding, Creativity and Viral

Lessons in Brand Cross-Promotions from ‘Barbenheimer’

PRSay

AUGUST 30, 2023

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions.

Brand

Brand Branding Film Insurance

13 Leadership Lessons for PR Pros (Taylor’s Version)

PRSay

APRIL 18, 2024

And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. Song: “Bigger Than the Whole Sky”) Inspire creativity. We find inspiration in life, work and relationships.

Leadership

Leadership Storytelling Viral Banking

Welcome to the World of TikTok

Konnect Agency

MAY 15, 2020

Subsequently, brands and influencers alike have become more active on the platform, resulting in higher frequencies of cross-platform syndication. Never before have brands been able to create virality on such a massive scale. This viral challenge garnered over 10 billion video views. New Audiences.

Viral

Viral Video Social Media Creativity

9 Social Media Trends Every Marketer Must Know For 2021: A Conversation with Arik Hanson

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Brands know they should listen to consumers, but what about listening to employees?

Social Media

Social Media Trends Marketing Viral

Behind the Headlines With Kathy Walsh

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit

Nonprofit Crisis Viral Groups

Inside Innovation: Ogilvy Los Angeles

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

Creativity

Creativity Comparison Consumer Examples

Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR

Digital PR Industry Strategy Film

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing

Marketing Content Marketing Advertising Advertising

Lessons From a Very Public Break-Up

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? Here are some of the business results achieved: Banking category conversation up 66%. Share of Voice reached 55%.

Publicity

Publicity Banking YouTube Social Media

6 Types of Newsworthy Content (That Aren’t Survey-Based)

Buzzstream

AUGUST 28, 2019

When working with data to create content for your brand, it can feel like every time you come across a relevant data set, it’s already been covered extensively. . This project was based on data from the Federal Reserve Bank of New York; Experian and Equifax debt reporting; the U.S. Census; and the Federal Reserve’s Survey on Debt.

Survey

Survey Data Comparison Analysis

#SocialPR Spotlight: Greg Rokisky

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Course

Course Local Creativity LinkedIn

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Brands spend large sums of money on content marketing. Brands are creating longer content, but there’s still room to improve the finish rate. Money affects everyone.

Financial

Financial Industry Report Insurance

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

FEBRUARY 12, 2022

It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. She subsequently developed her own fashion brand and became a successful businesswoman. Seemingly innocuous, scammers collect this data and can hack social media accounts and even bank details.

Ethics

Ethics Communications Print Television

Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Those are standard brand awareness goals.

Content Marketing

Content Marketing Infographics Insurance Insurance

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