Beyond PR

MARCH 6, 2018

Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Every year, the Content Marketing Institute publishes research surrounding the state of content marketing for B2B and B2C organizations. Content Marketing is no Longer a Shiny New Object. percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. Gambling on that possibility, we punted and hoped for the best.

Airlines 120

Airlines Exercises Fashion Print 120

Beyond PR

APRIL 28, 2017

People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. Marketing CRM (B2C) and sales automation systems (B2B) are also worth the outreach.

Storytelling 45

Storytelling Data B2C B2B 45

Beyond PR

JUNE 22, 2018

The ability to listen across these mediums in tandem with coverage across online, print and broadcast creates a holistic approach to truly understand the context behind social media mentions and how they resonate with audiences. Cision provides comprehensive social listening across channels like Twitter, Facebook, YouTube and Instagram.

Social Media 40

Social Media How To Case Study Media 40

Contently - Strategy

NOVEMBER 14, 2018

If you’re B2C, help them enjoy personal passions (travel, fitness, wellness, food, sports, etc.) It started sending customers a monthly print magazine called The Bathroom Minutes with their razors. They’ll cover: Brand Awareness & Thought Leadership. There was a popular Father’s Day video series.

Leadership 93

Leadership Brand Branding How To 93

MaccaPR

AUGUST 26, 2015

Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. Source: Unzipped ). Branded History Museums.

Corporate 48

Corporate Examples Storytelling Brand 48

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. This may seem a bit self-evident, but, in our experience, can be easily overlooked in the rush to start content promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

If your audience is an older or mixed demographic, getting the news into print may be the most effective means of communications. Leadership must put the same care and attention to messaging, recruitment of ambassadors, and internal communications to be ready for what hasn’t happened.

Brand 160

Brand Branding Film Internal 160

Waxing UnLyrical

APRIL 2, 2016

There’s a great email marketing case study on B2C which I think is also a great case study on creativity. And just as collaboration makes for efficiency both internally and externally, it also encourages the growth of social, empowered, and active communities, that can really elevate your thought leadership. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40