ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client details features and benefits of a new B2B tech product but they fail to materialize. Occasionally we see overconfident executives who feel they aren’t in need of media training. Like most agencies, we make it a rule to speak to any media-facing executive ahead of an interview to get a read on their abilities.

Media Training 249

Media Training Policies Agency Interviews 249

Konnect Agency

NOVEMBER 8, 2021

More importantly, these PR tactics will allow your funding announcement to be in the appropriate hands for those sought-after quality media placements and targeted exposure. Future B2B Opportunities. A PR agency provides ultimate media training for investors to ensure your accomplishments are showcased how you envision them.

Agency 98

Agency Financial Media Training Training 98

Onclusive

FEBRUARY 9, 2021

Or, if your company has a very specific communications need, such as deep product expertise or a niched B2B network in your sector, it may be optimal for you to build an experienced and well-connected in-house team that is integrated with the day-to-day operations of your business.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

If an early-stage company or startup feels it just doesn’t need a PR agency partner to help develop communication strategy and it has little need for overall reputation management, messaging, thought leadership, media training, or other benefits of a PR services partnership , then a simple pay-to-play publicity package may suffice.

System 220

System Agency Media Training Reputation 220

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. There were days where accounts across the board had major announcements happening, making me feel like I was changing costumes all day depending on what I was doing. We get very crafty.

Creativity 243

Creativity Groups Retail Media Training 243

Cision

AUGUST 10, 2015

LinkedIn is most useful for B2B companies; Facebook is most useful for B2C; and Twitter falls somewhere in between. Training Employees to Be Social Sellers and Brand Ambassadors: According to HubSpot , 90 percent of people believe brand recommendations from friends. Training employees on social selling is incredibly important.

Training 120

Training Employee Social Media Company 120

Sword and the Script

JULY 12, 2016

The typical things that come to mind, at least in the B2B tech sectors, might range from data breaches to product recalls and from acts of nature to tragic accidents, but research out of the UK adds one more thing: upper management. As for management, it’s worthwhile to invest in classical media training before a crisis occurs.

Study 60

Study Leadership Crisis Crisis Communications 60

Mora Communications

MAY 15, 2017

Her media training evolved into Speak Your Business, a company that is out to revolutionize the way business owners communicate. Speak your Business works across all marketing channels, including personal introductions, customer and investor pitches, speeches, presentations, sales conversion, and b2b or b2c – online and off.

How To 56

How To System B2C Training 56

Communications Conversations

JANUARY 23, 2018

In my interactions with Cydney over the years, I’ve always found her to be uber professional, smarter than hell and yet easy-going (she was a great “professor” at our recent sparked social media training!). For starters, you don’t see Amanda show up much on social media each day.

Social Media 141

Social Media Media Marketing Leadership 141

Waxing UnLyrical

FEBRUARY 19, 2014

That really isn’t a legal issue, unless the employer is encroaching on workers’ rights, employee privacy, or creating the risk of liability by trying to control what employees do or don’t say in their personal social media accounts. They need social media privacy and social media surveillance training as well.

Social Media 96

Social Media Privacy Media Training 96

Prohibition

APRIL 24, 2020

People are interested in people and what others are doing and showing yourself as a brand that has this mindset will be really appealing for consumers and the media. At Prohibition we work with a variety of brands across all sectors in both B2B and B2C industries. We create engaging PR campaigns that deliver real ROI.

Pitching 62

Pitching How To B2C Meeting 62

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Media prep didn’t stick. Formal media training can be helpful for executive spokespersons who are new to giving press interviews or who need a quick prep for a new announcement or tricky situation. It’s important to match the right interview opportunity with the correct and appropriate spokesperson.

Interviews 309

Interviews Product Launch Radio Media Training 309

Norton's Notes

JULY 12, 2016

The world’s defacto professional B2B social network LinkedIn has changed the landscape of business networking, and with the recent buyout by Microsoft , is only likely to grow in influence and be added more and more to our daily life. I am going to be honest here and say I like some of LinkedIn and I hate other aspects of it.

LinkedIn 0

LinkedIn Pinterest Pitching Social Media 0

Prohibition

OCTOBER 27, 2023

No day is the same – in one meeting I might be discussing the latest paid social platform updates with an FMCG brand, and in the next conducting media training with university lecturers. I’m a PR girl at heart, so the buzz of landing a quality piece of coverage for a client never wears off! During my three years there.

Meeting 62

Meeting Agency Fashion Social Media 62

Marketwired

FEBRUARY 16, 2016

An example comes from B2B software, of all places. And as professionals, we need to train ourselves to look at the world through a creative lens because that’s what gives our goals and business strategies their emotional spark and helps us connect with the people we’re trying to reach. cookies ‘n cream.

Creativity 100

Creativity Pitching Writing Conference 100

ImPRessions - Crenshaw Communications

AUGUST 2, 2016

There was a time when public relations teams sought the services of one perfect spokesperson to act as the media “face” of a B2B or B2C company. By scouring social media on behalf of a brewery client, we became aware of a talented mixologist with an impressive pedigree and a devotion to our client’s products.

Trade Shows 120

Trade Shows Interviews B2C Training 120

Sword and the Script

DECEMBER 15, 2020

Are you active on social media (at least the top one or two platforms where your audience spends time)? A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors. Every employee needs media training. Do you blog regularly? Do you have a PR strategy? Kelly Byrd | Onclusive.

Marketing 169

Marketing Employee Content Marketing Training 169