Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Are Facebook Ads Any Good for B2B Marketing?

B2B 60

B2B Infographics Interviews eBook 60

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. before sending any pitch.

Pitching 228

Pitching Agency Social Media Creativity 228

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? Then, use a tool like Buzzstream to pitch your content to your targets. INDIRECT : Find a relevant website in your industry with a broken page link.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? Then, use a tool like Buzzstream to pitch your content to your targets. INDIRECT : Find a relevant website in your industry with a broken page link.

Examples 62

Examples Software Pitching Tools 62

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. The best pitches are short emails in the morning. 93% of reporters prefer 1:1 email pitches, although 19% said mass emails and newswires are okay. Exclusives matter. “76%

Survey 76

Survey Media Relations Report Media 76

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. >>> Looking for a B2B tech PR with expertise and execution?

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 10, 2019

True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. AI will ‘humanize’ B2B sales and marketing.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Contently - Strategy

SEPTEMBER 21, 2018

Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. Visual assets like infographics are more expensive.) Once freelance contributors get to know your brand, they’ll be able to pitch directly and save you more time. Not defining your target audience. What are their job titles?

Content Marketing 103

Content Marketing Print Analysis Data 103

PR 20/20

JANUARY 3, 2019

A few ideas include pitching target influencers, mapping out related blog content and utilizing gated content in the sales cycle. 5 Actionable Ways to Apply B2B Content Marketing Trends in 2019. This post features an infographic from Bubblegum Search on the evolution of SEO—starting in 1945.

Blogging 54

Blogging Marketing Content Marketing B2B 54

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites.

Communications 79

Communications Pinterest Reddit Radio 79

The Hoffman Agency

DECEMBER 7, 2017

and what excited me the most was that I would be working in our company’s headquarters in San Jose-Silicon Valley, the heart of entrepreneurship and technology. I found that one of the key takeaways of media pitching is whether you work in the U.S. It had been a while since I visited the U.S., for two and a half months.

Pitching 28

Pitching Analysis Local Case Study 28

Rock the Status Quo

NOVEMBER 3, 2014

Journalists love to bash PR pros… and some of us give them ample reason, pitching without taking time to manage the due diligence that makes a pitch resonate. If eight out of ten pitches are irrelevant, it’s no wonder that journalists ignore most of their inbox and sleuth out their own resources. This might be why.

Pitching 167

Pitching Infographics Small Business Media Relations 167

Sword and the Script

DECEMBER 18, 2018

Today she works primarily with small and medium B2B clients and some nonprofits. MG: The technology. Even with all the technology and social media, etc., It’s harder as far as pitching the media. With 4-5 PR pros for every journalist and shrinking newsrooms, getting your pitch seen by a reporter can be very challenging.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Sword and the Script

JUNE 12, 2018

PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on. The commentary in the tracked changes was corny, so question is, could this work in B2B marketing ? The B2B Advantages of Working with a Boutique PR Firm.

Creativity 60

Creativity Infographics B2B Corporate 60

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. Here’s the list of PR technology companies I’m watching. >>> Looking for a B2B tech PR with expertise and execution? Do more pitches work?

Pitching 84

Pitching Survey System Technology 84

Shift Communications

SEPTEMBER 18, 2017

Let’s look at some key points: A: The fall is a good time for my blog – and unlike other B2B marketing sites, I don’t see a Thanksgiving slowdown, just a Christmas one. Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing. Vice President, Marketing Technology.

Analytics 132

Analytics Data-Driven PR Data Software 132