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Why Video is Vital in 2023

The Proactive Report

With audience analytics and tracking, and social listening, you can identify the conversations you need to participate in and stoke the fires of those conversations. One of his videos went viral on TikTok and that led to over 100,000 new followers within a week and then radio stations far and wide picked it up. Facebook Reels.

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How to Use Dynamic Listening to Reach New Customers

Cision

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Not only will this give you a leg up around competitive intel, but you can also leverage comparative analytics to evaluate more granular data like company mindshare and audience demographics.

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Why it’s Important to Monitor Trending Topics

Critical Mention

Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral? 2) Where is the topic going viral? LinkedIn Content Suggestions. How do you create an action plan for trending topics?

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Every product can’t go viral or generate a lot of word-of-mouth buzz. Something else was going on. Conclusions.

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Approaching PR In The Age Of New Media

Remote PR Jobs

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

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Managing your brand reputation when an NFL star gets Covid-19

NewsWhip

That happened this week with NFL star Aaron Rodgers, who tested positive for Covid-19 and eventually revealed that he had not taken the vaccine during a controversial radio show in which he criticized the media and the ‘woke mob’. If you expand our Timeline to focus on public interest, here’s what it looks like before the radio interview.

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5 Business Press Hits & The PR Strategy Behind Them

Shift Communications

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. We’d often stressed the importance of looking to Google Analytics to help inform the PR program, and our client heard us loud and clear. Because it produces results.