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How to Amplify Your Stories With Social Influencers and Viral Platforms

PRSay

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. Find viral platforms. Another strategy to help your brand see results is to push out content on viral platforms.

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Get Inspired by These 3 Content Marketing Innovators

Cision

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads. Upworthy’s target audience is quite general: all Americans.

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How to Create an Action Plan for Your Content Marketing

PR Fuel

As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. Creating an action plan for your marketing doesn’t have to be complicated. What kind of content do you hope to create?

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How To Use Google Analytics for Same-Day Content Promotion

Shift Communications

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Will a blog post go viral? Instead, most marketers look back at their analytics at the end of the week, month, or quarter. Open up Google Analytics.

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Big Brands: Content Marketing isn’t a Campaign, It’s a Culture

Sword and the Script

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

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Pan for Media Gold with Newswhip Social Data

Flack's Revenge

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. Sure, if you are a content marketing or social media jock, or work for a publication, it makes perfect sense. I have long held a fascination for Newswhip.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. Sophie Shiatis | Shiny Blue Marketing.

Marketing 101