Agency, Seminar and Writing - Public Relations Today

The Future of Work: Navigating the Evolving Professional Landscape with Erica Keswin

PR for Anyone

JANUARY 28, 2024

She suggests giving every job some agency or autonomy over its schedule—there are possibilities for flexibility even in unexpected roles. Erica supports this perspective, sharing examples of students using AI in writing seminars to learn how to leverage it effectively.

Employee

Employee Policies Creativity Company

9 Strategies for Building a Winning Professional Brand

PRSay

APRIL 25, 2024

Seek out relevant courses, workshops, seminars and webinars. This is something that you must believe in your heart of hearts and practice every day, so think carefully about it, write it down and revisit it often. You will have to seek knowledge and experience elsewhere to accelerate and diversify your growth. Build your network.

Strategy

Strategy Brand Branding Leadership

Behind the Headlines with Marian Salzman

Cision

APRIL 14, 2017

Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines. I stumbled into a media relations role in a financial PR agency and knew instantly I liked life in, and around, media. I have never met a seminar I didn’t want to cherry-pick—i.e., How can brands keep up?

Reputation

Reputation Measurement Exercises Pitching

10 PR Conferences All PR Solo Pros Need to Know About in 2021

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. The virtual conference held this year focused on the post-pandemic world and how to lead the agency of the future. Page Spring Seminar. Who doesn’t want that?

Conference

Conference Content Marketing Community Education

Behind the Headlines with Yvonne Lorie

Cision

JUNE 15, 2017

HPRA provides year-round programs, professional development seminars and networking among other services. . Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry.

Automotive

Automotive Resources Strategy Consumer

40+ Blogs Marketers Should Be Following

PR 20/20

JANUARY 16, 2023

MarketingProfs ( @MarketingProfs ): Covers all things marketing via articles, podcasts, online seminars, guides, and tutorials. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence.

Blogging

Blogging Marketing Pinterest SEO

Why we can’t rest on our laurels when it comes to PR?

Prohibition

APRIL 2, 2017

Advertising agencies no longer stand in isolation, and with that neither should PR companies. Related Posts Leeds PR Agency Prohibition PR is looking for a PR Executive - is it you? the Prohibition team jointly organised a successful breakfast seminar exploring the important issue of legal compliance in social media.

Social Media

Social Media Agency Consumer Fashion

Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. My first adjunct position was at Texas Christian University, teaching PR Writing.

Education

Education Course Nonprofit Resources

The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable. Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old.

Journalism

Journalism Content Marketing Creativity Leadership

Can Educators Become Micro-Influencers?

Karen Freberg

DECEMBER 11, 2017

I am actually doing a presentation on this very topic for the Australian Communication and Public Relations Education Seminar series about how professors can embrace to become their own micro-influencers tomorrow (well, it’s going to be Wednesday down in Australia). Research brands, organizations, and agencies that could be a match.

Education

Education Energy Community Brand

The Essential Elements of an Effective Pitch

Shift Communications

NOVEMBER 12, 2018

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. I recently had the opportunity to attend The Jack Jackson Art of Writing Workshop presented by Ken O’Quinn, a former Associated Press writer and corporate writing coach.

Pitching

Pitching Comparison Writing Radio

Savvy & Energetic: Keys to Real PR

Bad Pitch Blog

APRIL 10, 2009

Even write thank-you notes to those who cover your story. A lot of what I’ve been teaching in classes at other agencies in seminars sometimes makes people feel woozy and slightly mind-boggled. Say that last sentence a few times. Provide the specs for your diesel-powered diggers on time.

Pitching

Pitching Construction Local Report

Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

AUGUST 26, 2018

Anthony: In my 35 years of being in this profession, I’ve learned this: writing is job number one. You need to be a professional writer and write for your audience for an intended effect. His appointment followed more than 25 years of service in the corporate and agency sectors. Newhouse School of Public Communications.

Interviews

Interviews Ethics Conference Leadership

Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

MAY 23, 2017

MarketingProfs ( @MarketingProfs ): Covers all things marketing via articles, podcasts, online seminars, guides and tutorials. Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips.

Resources

Resources Marketing SEO Engineering

Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. There will always be specialist agencies to partner with such brands, but PR firms don’t typically win the lion’s share of the work. I’m a late convert to B2B public relations.

B2B

B2B B2C Software Consumer

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