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9 Strategies for Building a Winning Professional Brand

PRSay

Your goals should be specific, measurable, achievable, relevant and timed (SMART). Seek out relevant courses, workshops, seminars and webinars. This is something that you must believe in your heart of hearts and practice every day, so think carefully about it, write it down and revisit it often. Do your SWOT. Project your brand.

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The Future of Work: Navigating the Evolving Professional Landscape with Erica Keswin

PR for Anyone

Erica suggests that most companies will adopt some form of a hybrid model, acknowledging the benefits of flexibility while highlighting the need to measure performance effectively. She suggests giving every job some agency or autonomy over its schedule—there are possibilities for flexibility even in unexpected roles.

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Behind the Headlines with Marian Salzman

Cision

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines.

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10 PR Conferences All PR Solo Pros Need to Know About in 2021

Solo PR Pro

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. The virtual conference held this year focused on the post-pandemic world and how to lead the agency of the future. AMEC Global Summit on Measurement.

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Behind the Headlines with Yvonne Lorie

Cision

HPRA provides year-round programs, professional development seminars and networking among other services. . Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry.

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40+ Blogs Marketers Should Be Following

PR 20/20

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. MarketingProfs ( @MarketingProfs ): Covers all things marketing via articles, podcasts, online seminars, guides, and tutorials. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. For Social Media, we like….

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Why we can’t rest on our laurels when it comes to PR?

Prohibition

At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. Advertising agencies no longer stand in isolation, and with that neither should PR companies. And with that comes a need for change.