PRSay

APRIL 9, 2021

Mackenzie Nestor, an agency pro in Indiana, was reaching out to a Wall Street Journal writer. The Journal reporter responded and respectfully demurred on the suggestions Mackenzie had made but honored her homework by explaining what he did in fact need that week. The results?

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Pitching Travel Journalism Exercises 164

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Who would have thought that TV newscasts would be produced from a kitchen table or living rooms transformed into makeshift studios for anchors to broadcast from inside their homes?

Skype 206

Skype How To Crisis Pitching 206

PRSay

MARCH 18, 2020

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships.

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Resources Pitching Television Radio 214

PRSay

FEBRUARY 20, 2020

Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An Being able to anticipate a story helps put me on equal footing with media that have much quicker turnaround times and allows me to be more current.”. Connect with Lisa on Twitter: @LisaArledge.

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Radio Tools Journalism Interviews 197

Barokas

DECEMBER 5, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. What media placements will truly move the needle? Are your spokespeople working?

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Strategy Media Storytelling Pinterest 78

Landis PR

OCTOBER 25, 2021

Whether you’re an agency serving healthcare clients, an in-house team or a vendor to the industry, you’re understaffed. Media train and test new spokespersons. The rise of “good news journalism” presents another opportunity for media outreach. What works and what doesn’t varies by brand/client/organization.

Healthcare 98

Healthcare Communications Measurement Resources 98

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. A charismatic, media-darling mid-level exec is better than a guarded or overworked CEO any day. Keep her in the limelight.

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Strategy Media Pinterest Storytelling 60

Mora Communications

MAY 15, 2017

This unique event, which will be held at General Assembly in Santa Monica, California, will focus on how marketing professionals, agencies, and content creators can best attract and keep their clients and customers. . Joining Ann on the panel will be: ► Anil Punyapu: SVP of Sales, Cvent. Elizabeth Primm: Industry Director, Twitter.

How To 56

How To System B2C Training 56

Waxing UnLyrical

APRIL 11, 2012

Invest in getting your spokesperson(s) media trained. Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode. These are my top three tips – what are yours?

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Media Training Crisis Training Crisis Communications 70

The Hoffman Agency

AUGUST 12, 2019

Kara further proved Bloomberg to be an incubator of diversity by sharing some other initiatives, such as providing minority students with financial journalism lessons and developing young women reporters. The Hoffman Agency frequently jumps at the opportunity to peek inside a reporter’s mind. before she even picks up a story idea.

Storytelling 28

Storytelling Trends Media Training Report 28

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. New episodes are available every Wednesday.

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Pitching Interviews Trends Journalism 100

PRSay

FEBRUARY 28, 2023

When reporters need information on deadline, a sense of urgency from a public information department or PR agency helps maintain solid relationships with the media, he said. Outlets want to receive information as soon as possible, not just before a news show airs.

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Report Local Media Pitching 170

Mindful Marketing

APRIL 18, 2016

PR pros can pitch some media, engage on social and write some pretty creative content, but at the end of the day you’ve got to give them some fodder to work with as well. Listen to what your PR team is telling you they need: stats and data, customers to speak to, trained spokespersons (or let them provide you with media training), etc.

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Analytics Training Meeting Measurement 50