PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. The short answer is: You ask journalists. Connect with her on Twitter: @LisaArledge.

Media Relations 157

Media Relations Journalism Media Survey 157

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

NOVEMBER 12, 2020

“So I’m looking for other stories at the moment that are non-coronavirus related, as well as pursuing my usual coronavirus stories.”. The remote nature of O’Connor’s job means that he and others are approaching journalism in different ways. Journalists are gathering information in new ways. Connect with Lisa on Twitter: @LisaArledge.

Journalism 211

Journalism Report Interviews Meeting 211

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Training. Social Media & Community Management. Managing PR Agencies.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

APRIL 9, 2021

Mackenzie Nestor, an agency pro in Indiana, was reaching out to a Wall Street Journal writer. The Journal reporter responded and respectfully demurred on the suggestions Mackenzie had made but honored her homework by explaining what he did in fact need that week. Get more media pitching knowledge from him here.

Pitching 164

Pitching Travel Journalism Exercises 164

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Who would have thought that TV newscasts would be produced from a kitchen table or living rooms transformed into makeshift studios for anchors to broadcast from inside their homes?

Skype 200

Skype How To Crisis Pitching 200