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Agency metrics for sustainable growth and profitability

Stephen Waddington

What does good management look like in an agency? to help entrepreneurs to build and grow sustainable agencies. We’ve built a small portfolio of owner managed agencies. Financial metrics Turnover – headline revenue number typically made up of fee or project income Staff costs – the most significant cost in operating an agency.

Agency 124
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6 Things Your PR Agency Can Do Beyond Media Relations

ImPRessions - Crenshaw Communications

Thought leadership events. An excellent way to create quality content and gain exposure for a trendsetting company is a thought leadership event. We’ve produced panels and meetings on topics from art e-commerce to worker’s compensation insurance. Often, the narrower the topic, the better.) Bonus tip.

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Eight Reputation Enhancement Actions to Take in 2023

Reputation Us

According to Citi, the total market for the Metaverse could be between $8 trillion and $13 trillion by 2030 , with total users numbering around five billion. While you want to encourage their leadership, you definitely don’t want them getting poached! Action 4: Promote Thought Leadership. Action 8: Insure Reputation Risks.

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. It has become firmly aligned with leadership and executive management as a strategic management function.

Publicity 199
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Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

Cision

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome. What will catch your attention?

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Latin American PR Leaders on New Communication Essentials

PRSay

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. and account executive at MileniumGroup, a communications and marketing boutique agency in Latin America. “We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V.

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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. Build and Establish Thought Leadership. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency.

Video 283