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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Quick copy polishing and captivating headline generation.

Analysis 151
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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. told the story of the troubled relationship between the founders of Reddit, their departure from the company and eventual triumphant return. Down-to-earth?

Brand 196
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

Most respondents say Twitter (64%) and LinkedIn (59%) are effective channels in the world of investor and financial communications; many are on the fence about Reddit 42% say it’s effective and 37% say it’s ineffective. Internal communicators are striving to better inform employees – and improve engagement rates. In-house vs. agency.

Survey 81
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Why a Strong Job Description Matters for Finding the Best Talent

5W PR

Somewhere in the corners of Reddit, there exists a forum dedicated to tearing apart terrible job descriptions. Or is it a clear definition of the role the employee will play and the impact they will have on the business? Even in the most competitive industries, employees still need to be treated with value and respect.

Reddit 76
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How to Leverage Emotions to Boost Digital PR

Cision

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. About Avinash Nair.

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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Edelman , "On Today’s Multi-Agency Wikipedia Statement". Ogilvy , "A Multi-Agency Commitment to Bridging the Gap with Wikipedia".

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Denmark – A Business-Friendly Frontrunner In Technology, Green Energy And Life Sciences

Landis PR

Focus is strong on work-life balance, with quite a high degree of personal freedom for employees. Key expertise of Scandinavian Communications An award-winning agency, Scandinavian Communications can help companies strengthen communication to leverage business in Scandinavian markets. million users (16% of population) 2022 Reddit :0.6

Energy 52