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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 147
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

Most respondents say Twitter (64%) and LinkedIn (59%) are effective channels in the world of investor and financial communications; many are on the fence about Reddit 42% say it’s effective and 37% say it’s ineffective. Goals, channels and metrics for internal comms. 70% said “improving employee retention and engagement.”.

Survey 82
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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Edelman , "On Today’s Multi-Agency Wikipedia Statement". Ogilvy , "A Multi-Agency Commitment to Bridging the Gap with Wikipedia".

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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. So, if you work for an agency, or your company has multiple business units, you can have a separate workspace for each one. They have a couple of hundred international customers already.

Tools 160
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The Deep Work Habits of 28 Highly Productive People

ZudePR

You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. The root of the problem is always internal. Just not being mentally-awake. I'm either on or off. Prayer and meditation.

Writing 114
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An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

Sword and the Script

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and 1% said SnapChat.