Shift Communications

MARCH 12, 2018

First, in any reputable SEO tool, we’ll find a list of searches by month for our brand and many variations on it: We keep a monthly log of branded non-negative searches broadly from SEO tools, to judge how effective we are at reaching the overall audience, whether or not they click on any search results. Measure what matters.

Measurement 107

Measurement SEO Policies Reputation 107

Prohibition

FEBRUARY 14, 2023

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits. 3d hands holding a cell phone and pointing to the screen.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. But it doesn’t stop there…. Share the Knowledge. The need for this will only increase. Contact us today!

Technology 60

Technology Marketing eBook Training 60

Shift Communications

SEPTEMBER 12, 2017

A quick look at the data landscape shows much promise: Web analytics from systems like Google Analytics™. Social media data. Publication data from the many media monitoring systems out there. Massive numbers of public data sets. Trend data from reputable providers like Google. Next: Peering Into the Future.

Analytics 92

Analytics Software Data System 92

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. Casey Egan. Account Executive.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

JANUARY 25, 2016

The post Don’t Be Outdated: Why It’s Important to Refresh Your Models appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. This, along with making sure you’re in tune with your analytics and metrics, will help you see what’s working and what’s quickly fading. Savannah Whitman.

Content Marketing 60

Content Marketing System Google Data 60

5W PR

JUNE 6, 2022

It’s relatively easy to focus on outreach if a company is utilizing the right SEO strategies such as keywords, backlinks, and more. Although most people tend to focus on the SEO aspects of promotion, it’s not quite just that, even though it is very important. Bylined Articles.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

JANUARY 5, 2015

When marketers think about SEO, many think about random link building, spamming webmasters, stuffing words and phrases onto a page repeatedly. That SEO is dead and buried. The new SEO is earning links from credible sources, powered by great content and high engagement with your niche’s influencers. Behind the Scenes.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60