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What is Data-Driven PR, Part 9: Pitching With Data

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

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How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

Suppose you’re trying to formulate a 2015 SEO strategy. The post How to Use Analytics to Build Your 2015 Marketing Plan appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Strategy'

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Top Public Relations Trends in 2018: Introduction

Shift Communications

The most advanced PR practitioners will embrace AI technologies and incorporate them into day-to-day work in order to survive and succeed. SEO and PR Merge In Some Firms. Laggards will quickly reach obsolescence. This trend will only accelerate as search engines become ever more intelligent.

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How to Research Industry Trends Hassle-Free

Shift Communications

Don’t just perform traditional PR, use data-driven PR ! cta] The post How to Research Industry Trends Hassle-Free appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Lisa Zanchi. Senior Marketing Strategist.

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Getting Your PR Measurement Program in Shape for 2016

Shift Communications

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. How did it affect social traffic and SEO? Unfortunately there is no silver bullet measurement tool. First let’s review what you can and should be doing today.

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20 PR and Marketing Predictions for 2022

Sword and the Script

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

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Owned Content: Calculating Success

Shift Communications

Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content. SCALE is a cloud based software designed to close the data gap when analyzing how well content performs. For example, analyzing top-performing posts within an industry will uncover apparent trends. SHIFT has the solution: SCALE.

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