Agency Communications Data-Driven PR SEO 
Shift Communications
JANUARY 30, 2017
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
Shift Communications
DECEMBER 4, 2017
PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. PR Professionals Blindsided by Rich Media. SEO and PR Merge In Some Firms. Reputation Is Brand. Part 2: Owned Media. Christopher S.
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Sword and the Script
DECEMBER 21, 2021
Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR.
Shift Communications
NOVEMBER 24, 2014
Suppose you’re trying to formulate a 2015 SEO strategy. The post How to Use Analytics to Build Your 2015 Marketing Plan appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Strategy'
Shift Communications
FEBRUARY 20, 2019
While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? Don’t just perform traditional PR, use data-driven PR ! What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news?
Shift Communications
OCTOBER 15, 2015
Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Tracking Key Indicators.
Shift Communications
AUGUST 25, 2017
Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content. SCALE is a cloud based software designed to close the data gap when analyzing how well content performs. To test this process, we wanted to see what type of communications-related content resonates. SHIFT has the solution: SCALE.
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