Shift Communications
DECEMBER 5, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
Shift Communications
FEBRUARY 3, 2015
Presenting data that is statistically invalid and unreliable calls into question the credibility of your company, your brand, and your reputation (or that of your clients). Cutting corners in data, analysis, or insight development is when your program goes from impregnable to questionable. Chel Wolverton.
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Prohibition
FEBRUARY 14, 2023
Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.
Shift Communications
DECEMBER 26, 2016
Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. cta] The post Using Data from Google Tools to Boost Your PR Pitches appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
Sword and the Script
DECEMBER 21, 2021
This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Data-driven PR.
Shift Communications
DECEMBER 4, 2017
PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Reputation Is Brand. PR Professionals Blindsided by Rich Media. Part 2: Owned Media. Christopher S. Vice President, Marketing Technology.
Shift Communications
MAY 4, 2016
It is with pride and excitement that we announce the acquisition of SHIFT Communications by NATIONAL Public Relations –the largest PR firm in Canada, with a storied history in the region and a reputation for good work and fair dealing. I know, it’s a little jarring at first to hear this news. What’s next? More of the same. And better.
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