Agency Data-Driven PR Media Training Reputation 
Shift Communications
JULY 19, 2017
to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Emily Mong. Senior Marketing Analyst.
Shift Communications
JULY 26, 2017
The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. However, as someone whose reputation influences his business, he can’t afford to sit idly by and hope that this all blows over.
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