Onclusive

APRIL 8, 2020

Drawing on our expertise in providing essential data to communications professionals since 2009 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so. What are your company’s primary business goals for this year?

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Brand 370

Brand Branding Media Measurement 370

Onclusive

APRIL 8, 2020

Drawing on our expertise in providing essential data to communications professionals since 2011 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so. What are your company’s primary business goals for this year?

Data-Driven PR 195

Data-Driven PR Exercises Measurement Data 195

Shift Communications

DECEMBER 26, 2016

Taking advantage of the insights provided by these three free, easy-to-use tools is a quick and easy way to impress clients, while also helping SHIFT to maintain our reputation as a data-driven PR trailblazer. Casey Egan. Marketing Analyst.

Google 98

Google Data Tools Pitching 98

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions.

Analytics 170

Analytics Measurement Data Data-Driven PR 170

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

DECEMBER 4, 2017

PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Reputation Is Brand. PR Professionals Blindsided by Rich Media. Part 2: Owned Media.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

MARCH 12, 2018

First, in any reputable SEO tool, we’ll find a list of searches by month for our brand and many variations on it: We keep a monthly log of branded non-negative searches broadly from SEO tools, to judge how effective we are at reaching the overall audience, whether or not they click on any search results.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

MAY 4, 2016

It is with pride and excitement that we announce the acquisition of SHIFT Communications by NATIONAL Public Relations –the largest PR firm in Canada, with a storied history in the region and a reputation for good work and fair dealing. I know, it’s a little jarring at first to hear this news. What’s next? More of the same. And better.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Shift Communications

JULY 19, 2017

s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week. In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W.,

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

SEPTEMBER 12, 2017

A quick look at the data landscape shows much promise: Web analytics from systems like Google Analytics™. Social media data. Publication data from the many media monitoring systems out there. Massive numbers of public data sets. Trend data from reputable providers like Google. Next: Peering Into the Future.

Analytics 92

Analytics Software Data System 92

Onclusive

MARCH 17, 2021

Focusing on analytics for justifying their existence/ROI for budget as the overarching goal of the data-driven initiative instead of an analytical approach for actionable insights to enable PR/Communications’ critical mission of building/improving the organization’s reputation.

Data 195

Data Communications Reputation Data-Driven PR 195

Shift Communications

JULY 26, 2017

However, as someone whose reputation influences his business, he can’t afford to sit idly by and hope that this all blows over. A regional business reporter at a major metro newspaper may be interested in the negative economic impact Shark Week is having on shark-owned local businesses, using G.W.’s s vegan donut shop as a prime example.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? What does the public relations industry have to look forward to in 2017? Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

Onclusive

SEPTEMBER 13, 2017

PR is the guardian of your brand equity and reputation. PR attribution algorithms can now trace PR activity back to top of sales funnel call to actions like demo signups, and not just back to website traffic. . The post Why CEOs Should Invest in PR Attribution and PR Measurement appeared first on AirPR.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Shift Communications

NOVEMBER 20, 2015

You’ve counseled your client on what focus to take and questions to ask, you’ve partnered with a reputable research company like Wakefield or Harris, and now you’ve been delivered with the results. You’ve taken all of the initial first steps of conducting a survey.

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

You’ve counseled your client on what focus to take and questions to ask, you’ve partnered with a reputable research company like Wakefield or Harris, and now you’ve been delivered with the results. You’ve taken all of the initial first steps of conducting a survey.

Survey 60

Survey Data Pitching Report 60

Newsfile

JANUARY 30, 2024

Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

5W PR

JUNE 6, 2022

To do that, companies need to start investing in social listening and data analytics tools and platforms. This way they can ensure they have a data-driven approach, while also preventing any potential damage to their reputations.

Trends 88

Trends Data SEO Digital PR 88

Beyond PR

MARCH 30, 2018

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work.

Publicity 85

Publicity Training Technology Data 85