Shift Communications

NOVEMBER 7, 2014

“ 78% of CEOs think that CMOs lose site of what their jobs are to generate customer desire “, says a recent study via The Fournaise Marketing Group. The post Review: Measure What Matters Most – A Think With Google Guide for Marketers appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Google 107

Google Measurement Data-Driven PR Marketing 107

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A PR pro can find in-depth research online from many government and non-profit sources, all in the public domain. Census Bureau, and other public agencies routinely produce data analyses and statistics collected over many decades. Data.gov, Healthdata.gov, U.S.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Which industries/groups are doing so? appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Are users taking advantage of the new character lengths?

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

DECEMBER 21, 2018

While the ultimate goal of marketing is to transform members of said audience into a more deeply interested group – one willing to engage and potentially do business with us. Take note of these tools, metrics, and analysis tactics to measure your PR success for 2018. Lisa Zanchi. Senior Marketing Strategist.

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

JUNE 12, 2017

Qualitative studies take significant effort, from survey design to focus group administration. cta] The post Connecting PR To Business Results appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S. Vice President, Marketing Technology.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? We public relations professionals, whether in house at a brand or at an agency, must take ownership of our audiences. What does the public relations industry have to look forward to in 2017? Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

JANUARY 5, 2015

Those who master social media in the year to come will unlock the power of large group movements rather than aiming for single megaphones. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind. Journalism isn’t dead. Journalism just continues to evolve. Christopher S.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Derek Lyons. Vice President. The post What’s the New “Norm” for B2B Marketing?

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. Casey Egan. Account Executive.

Marketing 60

Marketing Technology B2C Data 60

Beyond PR

MARCH 30, 2018

Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. If you’re a data-driven PR shop, you may have a head start on what AI could do.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

APRIL 28, 2015

This GIF by BuzzFeed shows the spread of the story about the dress and its structure using data: We can’t predict or see what would be a valuable addition to the social channel equation without first understanding how users use and share things across the different platforms. We can begin to put the pieces of the puzzle together.

Data 60

Data Analytics Viral Big Data 60