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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Not to worry, here are some of the reasons a brand might decide to shift to digital PR or hire an agency: It Wants to Drive High Authority Links Links are typically the main KPI in a digital PR campaign.

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How to Build A Media List (Without Paying For One)

Buzzstream

In my agency days, we stumbled along with Google Sheets until BuzzStream came along. For example, let’s consider an industry like construction. For example, in the construction industry: So, always ensure your goals are aligned and communicated with the business. Think of BuzzStream as a CRM for journalists.

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A Dummies Guide to Digital PR

5W PR

Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week. In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television.

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Behind the Headlines With Ashley Simmons

Cision

Be eager, humble, hardworking and accepting of constructive criticism. My daily newspaper of choice is…The Wall Street Journal. What drew you to the field of public relations and communication? Rapid Fire Round. If I was stuck on a desert island, I’d…be forced to “unplug” from technology and actually relax.

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Behind the Headlines With Rich Oppel

Cision

In short, I will assist CEO Thomas Graham and EVP Angela Dejene in executing our mission and in planning for and managing the growth of the agency. I find that some young professionals don’t read newspapers or influential websites. Then you can construct a strong narrative to place between the reporter and the client.

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The Art of Selling in Public Relations

The Hoffman Agency

By Low Sieu Ping , Senior Account Executive, The Hoffman Agency Singapore. Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., advertisements). Is that all? Probably not. Not really.

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Four reasons why influencer marketing is starting to grow up

Prohibition

With newspapers and magazines now mostly available online, print media has slowly declined, leading marketers to internet-based advertising. The internet can be a very crowded market and a well thought out, carefully constructed approach is needed to cut through the noise.