Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. Who doesn’t want an ad agency like that working for them? And then…no one sees it.

Advertising 120

Advertising Advertising Facebook B2C 120

Sword and the Script

MARCH 25, 2017

Why Content Marketing and Public Relations Need Each Other. PR is the Best Kept Secret in Effective Content Marketing. If you are a large independent PR firm, then the consolidation of PR businesses, by the holding companies like Omnicom and WPP, into an advertising construct is a key point of differentiation.

Publicity 82

Publicity Crisis Construction Study 82

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. Once you know what your audience wants and will respond to, it’s so much easier to create an effective content strategy. This social media strategy template might be helpful when planning your content. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Prohibition

JULY 9, 2018

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. Arrange for interviews or public speaking events and construct press releases. No agencies please.

Agency 54

Agency Creativity Hotels Social Media 54

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

APRIL 1, 2017

But marketing is anything but stagnant. While that maxim had elements of truth five years ago, when I wrote that content marketing was the new branding , today I wonder if we’re not coming full circle, yet again. A third leaped off the page: “The number of times I’ve been asked to construct a communications journey is crazy.

Advertising 63

Advertising Advertising Print Study 63

Communications Conversations

JULY 19, 2018

There’s a lot of appetite for smarter marketing across divisions and brands of Toro – and folks in pockets of the organization who champion digital/social marketing within the older construct. What do you see as the biggest mistake most brands make when it comes to content marketing? That’s content marketing.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

NOVEMBER 11, 2017

Assumptions are essential within the construct of a well-defined decision-making process that puts them on the table and encourages a team to challenge assumptions. Also see: Influencer Marketing: Choosing Influencers, Strategies and Metrics [UML]. Can your agency bring big ideas and execute? Give our services a try.

Study 65

Study Marketing B2B Apparel 65

Shift Communications

APRIL 13, 2015

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Try it out and see if it helps you identify what content to promote! Vice President, Marketing Technology. Advertising Marketing Metrics Strategy' Christopher S.

Analytics 60

Analytics Google How To System 60

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

DECEMBER 19, 2017

2) How has blogging as a discipline or functional area evolved and how should it fit in the marketing or communications construct from a tech company’s perspective? 5) What is the single most important skill or characteristic companies in these categories should look for in hiring marketers or bring in outside agency help?

Marketing 67

Marketing Local Pitching Blogging 67

PR 20/20

NOVEMBER 29, 2022

>> Related read: Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing. Step 4: Build a marketing scorecard. Marketing performance scorecards are simple to build and are increasingly efficient to maintain thanks to analytics platform APIs. Marketing and sales integration.

Marketing 52

Marketing Analytics eBook System 52

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. First presented during my Content Marketing World 2017 session on Machine-Assisted Narrative , it’s definitely a beta framework. Determine goals.

Marketing 53

Marketing Software eBook Technology 53