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Effective Marketing Strategies for Fast Food Chains

5W PR

Fast food chains can start by sourcing ingredients from local and sustainable suppliers is a compelling story to tell. Chains can get involved in local communities through sponsorships, charity partnerships, or environmental initiatives that can enhance the brand’s reputation.

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The Intersection Of Public Relations And Public Policy: A Strategic Approach

Landis PR

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. It is not merely to make our clients known in their community but also to contribute to constructive dialogue and policy change.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Invest in building communities, customer databases and influencer networks.

Crisis 151
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How a World-Class Convention Center Became a Beacon of Hope During the Pandemic

PRSay

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. More than 20 city, state and federal agencies were involved. The Javits Center has 4,000-5,000 construction workers. We remember stories.

Crisis 86
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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

I remember sitting with a college student at a local Starbucks. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. I recently participated on a tech committee to help construct a survey for educators. The Shout-Out.

Skype 150
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Behind the Headlines With Ashley Simmons

Cision

What drew you to the field of public relations and communication? Be eager, humble, hardworking and accepting of constructive criticism. Get out there and make as many connections as you can while you’re in school especially and apply for as much real-world experience as you can get across different industries, or business units.

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 Corporate Reputation is Important to Marketing

5W PR

For a construction company, that could mean poor safety standards with a string of citations. This is the perfect time to gather the marketing, public relations, community relations, advertising, and corporate giving and sponsorship people together and get them all moving forward. Let’s use a local electric utility as an example.