Sword and the Script

JANUARY 31, 2023

” A Norwegian Krone equals about $1.80 I took a close look at the Truescope product about this time last year: A look at the media monitoring tool Truescope is bringing to the U.S. [PR What’s different about that? which is a privately held “special acquisition vehicle.” PR Tech Briefing].

Software 78

Software Case Study Technology Tools 78

MaccaPR

NOVEMBER 18, 2020

As president of the Maccabee agency for 24 years, I’ve been motivated by a different sort of advisor – Penn & Teller, David Blaine, David Copperfield and Harry Houdini (pictured right). To learn more about focusing your brand, check out an exquisite book, Take A Stand For Your Brand.

Marketing 62

Marketing Agency Video Brand 62

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. I was asking what is this?

Newspapers 52

Newspapers Social Media Ethics Travel 52

ImPRessions - Crenshaw Communications

MAY 31, 2018

And when it comes to execution, it takes a sustained PR effort to build real brand attachment, rather than a single media hit or initiative. With every business maneuver magnified, reputation now carries measurable, concrete value. It’s about telling, not selling. Rather, it builds brand awareness and reputation over time.

Creativity 136

Creativity Reputation Advertising Advertising 136

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. This discussion about the use of tools in public relations is a timely reflection about what we’ve learnt and how we move forward. We’ve had to adopt new tools to work virtually. That must change.

Tools 175

Tools How To Agency SEO 175

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 How about 'Fearless Girl' sparking a 15x increase in calls from potential institutional investors and an estimated $7.4 More metrics, eh? In contrast, experiential is bulls-eye targeted.

Marketing 76

Marketing Consumer Measurement Viral 76

PRSay

SEPTEMBER 12, 2016

Aedhmar, you certainly have earned the Distinguished Service Award and, as we both are agency citizens, I am particularly pleased to share the podium with you this evening. It’s about hypervisibility. Nearly half are rethinking how they communicate “brand.”. Anniversaries. They are exciting times, amazing times. It is our time.

Leadership 0

Leadership Agency Education Communications 0

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 93

Social Media Marketing Media Creativity 93