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How public relations responded to COVID-19

Stephen Waddington

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. It’s an uplifting record of the profession’s work.

Publicity 131
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Renewal

Wadds Inc.

A new book will explore the future of Britain through the perspective of corporate communications and public relations practitioners. The book will explore management viewpoints of the relationship perspective of Britain and its future role in the world. We’ll need essay submissions by Friday, 12 July for September publication.

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What Clients Really Want From A PR Agency

ImPRessions - Crenshaw Communications

What do clients really want from their PR agency ? Here’s what these top communications execs said they want and expect from an agency relationship. “I want my agency to offer things I didn’t know I needed.” “I want an agency that hates to lose,” is how he puts it. Unanticipated value.

Agency 120
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

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How To Hire The Best PR Firm For You

PR Insiders

I often talk to people who know they need publicity and want professional help to get it but find hiring PR agencies to be a confusing and daunting task. Public relations firms differ in a thousand ways, it seems. Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis.

Radio 78
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Remembering Dr Roger Hayes

Stephen Waddington

The public relations industry has lost one of its foremost thinkers and doers. Six intellectual public relations heavyweights have been a huge influence on my professional career and personal life over the past decade. She continues to push thinking and innovation in teaching in public relations. Professor Dejan Ver?i?

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#FuturePRoof podcast: strawberry picking

Stephen Waddington

FuturePRoof conversation at #PRfest about the value of public relations. The second #PRFest in Edinburgh proved to be a lively affair combining keynotes, panels and workshops. The latest phase of the project seeks out insight on the value of public relations when implemented as a strategic management discipline.