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Teaching Crisis Communication: Embracing the Research to Practice Model

Melissa Agnes

I had a chance to be on Melissa’s podcast a few weeks ago to talk about some of the trends and challenges professors who are teaching crisis communications are facing today. Teaching a crisis class is not only an exciting opportunity for any professor to have (especially this one), it can be daunting to some as well. US Airways.

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Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. Many social media crises, such as brands saying something inappropriate, stem from failures of integrity. Christopher S.

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5W CEO Speaks at Harvard Business School on Crisis

5W PR

What will your company do when a crisis occurs? . Crisis communications , on its surface, is easy to understand – when something bad happens, respond accordingly. In the case of United Airlines, the company failed miserably at handling this – and other crisis PR issues.”. .

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10 Crisis Communication Tips Every Business Needs

Prohibition

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

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The more things change, the more they stay the same

Solo PR Pro

We are delighted to share today's guest post from Solo PR Pro Premium Member, author and crisis communications expert, Doug Levy. . Times and technologies change, but the realities that prompted one of the most famous emergency communications in history remain true today. What communications methods can reach your audience?

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Why it’s important to prepare for a PR crisis

Prohibition

In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Invest in social listening and media monitoring tools. Who is monitoring those?

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Regaining Public Trust After a Crisis

5W PR

If you have those components going for you, if that crisis (or maybe “when” is better since with social media it’s almost impossible not to meltdown with something or other) comes, those people who have done business with you are more likely to give you the benefit of the doubt. Or if not, more likely to forgive faster.

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