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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. For the most part, the PR industry’s slow approach to technology adoption has worked fairly well.

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Public Relations Review

PR for Anyone

Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch. Also, think about on television when they say, “Coming up next…” That is a hook. Permalink

Publicity 331
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Why Earned Media is More Important Than Ever

Critical Mention

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. Therefore, the frontrunner of news dissemination is television broadcast coverage. . Resources: [link] [link] [link] [link].

Media 113
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The Power of the Podcast

Prohibition

Unlike radio, a podcast is held on a platform such as Apple Podcasts or music streaming platforms like Spotify and can only be accessed from the platform. In 2021 the advertising spend on podcasts in the UK was £46m pounds. Listeners are used to adverts similar to television adverts and can fast forward if they don’t want to hear them.

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4 Skills All PR Pros Should Have

Critical Mention

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. Global Alliance for PR.

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