Beyond PR

AUGUST 9, 2016

Digital advertising and cross-promotion of content across owned channels: also useful, but still not enough. Marketers must turn to traditional PR tactics, such as pitching influencers and distributing press releases, to effectively promote their marketing content. Of course, press release approaches must vary. Full-Text Syndication.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Beyond PR

MAY 4, 2016

The sales pitch and advertisements ruled the day. Our white paper Understanding How Buyer 2.0 To understand your buyer’s journey in a way that’s truly productive, the sales pitch must be replaced with conversations backed by data and research. Don’t look at this as a problem, though.

Content Marketing 40

Content Marketing Marketing Strategy Resources 40

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

ImPRessions - Crenshaw Communications

JUNE 7, 2019

The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

Cision

JUNE 23, 2015

That goes for press releases as well as social media, advertising, blogging, et cetera. It’s Easier for Journalists to Write About You. Journalists find press releases useful as part of pitches and they start to write about you. And that makes them more likely to write about you! Improved Visibility in Search.

Writing 120

Writing Social Media Tools Advertising 120

Cision

NOVEMBER 16, 2015

Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Twitter is is another example where the advertising product and the user product will most likely change in the next few months. Get our white paper today! Edit your writing. And so on and so forth.

Measurement 120

Measurement Resources Technology Examples 120

Sword and the Script

OCTOBER 31, 2017

If someone trusts you enough to subscribe don’t abuse it by immediately sending a sales pitch. Most often, what I’ve found to be effective, is to essentially be an “advertiser” in your own publication with use of the white space, distinct calls to action and event carefully managed content. Rent-to-own strategy. Use it here.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

DECEMBER 13, 2016

Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. However, you may have to make a business case for it the first couple of times and pitch it as an experiment. It’s potential media pitch or link for a roundup article.

B2B 60

B2B Infographics Interviews eBook 60

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware. Start a blog because you love to write. He hosts a weekly writing podcast too.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Exhibit A: The Death Knell of “Advertising’? What is even worse is that I know the people who are making it now that I’m going to hate it.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48