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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Beach and Coastal Tourism: Coastal areas, such as beaches, lakes, and resorts, often see a surge in visitors during the summer. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. Admittedly, some travel segments, like flying, hotel stays, restaurants, etc.,

Travel 40
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PR Trends to be Aware of for 2021

Critical Mention

That’s part of the reason that advertising spend on online video is up 114% since 2014. . Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. With uncertainty hanging over the future of TikTok, creators are now turning to other short-form video platforms.

Trends 105
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Understanding the Value of Social Influencers

Critical Mention

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. SCHEDULE A DEMO. Jessica Pickering.

Tourism 157
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Behind the Headlines With Nick Hawley

Cision

I am most excited to jump in and help run our leisure tourism campaigns. Some brands really lend themselves well to print and out of home advertising. What is your secret to media relations success? What are you most excited for in your new role as director of marketing at Visit Seattle?

Print 120
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What Kind of Client Are You?

Bianchi Biz Blog

Clients categorized as Close , with 33 percent of respondents, are pretty happy with their in-house marketing, advertising, PR and digital capabilities. They also say that finding agency partners that are true experts is getting more difficult and they seem reluctant to pull the trigger on hiring an agency and implementing programs.

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Behind the Headlines With Lauren Kaufman

Cision

After majoring in literature & rhetoric, minoring in marketing and holding internships in TV, advertising, PR and movie publicity, I found that PR married my core interests. When the EVP said I would be working with the Greece tourist board and I had just returned from vacation there, I knew I’d found my home.

Travel 120
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The Ethics of Press Trips, Reviews and Affiliate Links – Scott Tharler

Ethical Voices

I started off in advertising sales for IDG. People will talk about certain industries where they assume almost most of the content is paid for, whether or not it’s disclosed, whether you’re going on travel and tourism or things of that nature. From there, I bounced back and forth between marketing and editorial.

Ethics 82