Remove Advertising Remove Marketing Remove Media Relations Remove Tourism
article thumbnail

Understanding the Value of Social Influencers

Critical Mention

With so many influencers out there for every niche and market, it could be hard to narrow down the right ones to work with. However, having access to a Media Contact Database is a great place to start when looking for the perfect partnership. The social influencer industry is expected to be worth $15 billion by 2022. SCHEDULE A DEMO.

Tourism 157
article thumbnail

PR Trends to be Aware of for 2021

Critical Mention

That’s part of the reason that advertising spend on online video is up 114% since 2014. . Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. With uncertainty hanging over the future of TikTok, creators are now turning to other short-form video platforms.

Trends 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Beach and Coastal Tourism: Coastal areas, such as beaches, lakes, and resorts, often see a surge in visitors during the summer. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. may not need to market themselves as the demand is already there.

Travel 40
article thumbnail

Behind the Headlines With Nick Hawley

Cision

Nick Hawley, director of marketing at Visit Seattle, says if you aren’t utilizing assets to their fullest potential, you’re missing out. What are you most excited for in your new role as director of marketing at Visit Seattle? I am most excited to jump in and help run our leisure tourism campaigns.

Print 120
article thumbnail

What Kind of Client Are You?

Bianchi Biz Blog

Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit.

article thumbnail

Behind the Headlines With Lauren Kaufman

Cision

The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. Lauren Kaufman, senior vice president at Spring, O’Brien & Co.,

Travel 120
article thumbnail

The Ethics of Press Trips, Reviews and Affiliate Links – Scott Tharler

Ethical Voices

And so, I’ve been on both sides of the fence – editorial and marketing. I started off in advertising sales for IDG. From there, I bounced back and forth between marketing and editorial. But the other hat that I’ve worn is in email marketing and doing demand generation and that sort of thing.

Ethics 83