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PR Tips and Hacks for a Small Business

The Proactive Report

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Every small business owner is concerned about the bottom line.

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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a businessadvertising or publicity? Both are needed in business but which one is most valuable? 1 – publicity is free – advertising you pay for. #2 So, advertising versus publicity…which one do you think is worth more?

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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So and I understand, advertising is important to all of us. But why publicity is so valuable?

Publicity 130
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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. Photo by sfe-co2/iStock / Getty Images.

Tourism 118
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What to Pitch in October

PR for Anyone

National Women’s Small Business Month. what you can pitch your local media for the month of October. National Stamp Collecting Month. National Sudden Cardiac Arrest Awareness Month – October. National Toilet Tank Repair Month. National Window Covering Safety Month. National Work and Family Month. Pear and Pineapple Month.

Pitching 130
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Behind the Headlines with Phil Andrews

Cision

We will be looking at the digital arena, writing, internships, mentoring for small business owners in PR and Communication, and showcasing examples of individuals who have succeeded beyond expectations through the opportunities created by PR. Is this population currently not being catered to in PR? How do you see that changing?

Local 120
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Land Stories

PR for Anyone

There are no excuses not to pitch the media and not to get massive visibility for your business. I know of no better way to do this without paying for advertising. And then, on the local level, I want you to think about what’s happening in September. What predictions are you making for your industry for that year?

Pitching 130